BitMart logo

Regional Marketing Manager

BitMart
Department:Marketing
Type:REMOTE
Region:EU
Location:Spain
Experience:Associate
Estimated Salary:€45,000 - €65,000
Skills:
KOL OUTREACHCOMMUNITY MANAGEMENTSOCIAL MEDIA MANAGEMENTMARKETING CAMPAIGNSUSER ACQUISITIONDATA ANALYSIS
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Job Description

Posted on: January 31, 2025

Position Objective

Drive user acquisition and brand recognition for BitMart in the Latin American and Spanish-speaking markets, expanding market share and presence.

Key Responsibilities1. KOL Outreach and Partnerships

  • Identify and build relationships with KOLs such as financial influencers, cryptocurrency experts, and social media personalities. Develop targeted promotional plans, oversee execution, and ensure achievement of partnership goals.
  • Regularly evaluate and optimize KOL performance to support user growth objectives.

2. Community and Social Media Management

  • Manage BitMart’s official X (formerly Twitter) account and Telegram communities.
  • Create high-quality content, including visuals, text, and short videos, to boost engagement and strengthen the brand image.
  • Actively interact with users and collaborate with other well-known accounts to enhance activity and exposure.

3. Marketing Campaigns and Trend Engagement

  • Monitor market trends and capitalize on regional hot topics to increase brand relevance.
  • Design and implement creative marketing campaigns to build brand influence in the region.
  • Analyze campaign data and optimize strategies to improve effectiveness and ROI.

4. User Growth Initiatives

  • Design and execute user acquisition and conversion campaigns tailored to the scale and characteristics of different channels.
  • Conduct ROI assessments before campaign launches to ensure efficient resource allocation.
  • Collaborate with design, technical teams, and KOLs to facilitate seamless campaign execution.
  • Manage post-campaign tasks, including reward distribution and addressing user inquiries, ensuring a positive user experience.
  • Review and iterate on campaign results to continuously improve effectiveness.

5. Channel Operations and Growth Opportunities

  • Track business growth metrics within the designated region and analyze user behavior and market changes.
  • Support the BD team in driving agent promotion follow-ups and improving conversion rates.
  • Identify potential growth opportunities and propose tailored market expansion strategies.
  • Gather user feedback to assist the product team in enhancing user experience and product functionality.

Qualifications1. Language Skills

  • Excellent proficiency in English & Spanish (written and spoken) for effective communication and collaboration.
  • Fluency in Portuguese is a strong advantage.

2. Industry Experience

  • Prior experience in BD or marketing within the cryptocurrency exchange or related sectors.
  • Strong understanding of the blockchain and digital asset industry, including current trends and market dynamics.

3. Marketing and Operational Expertise

  • Proven experience in KOL outreach and management, with the ability to identify market trends and opportunities.
  • Strong analytical skills with the ability to leverage data to guide campaigns and optimize strategies.

4. Personal Attributes

  • Excellent cross-functional collaboration skills to coordinate with design, technical, and operations teams.
  • Strong communication and execution capabilities, able to adapt to a fast-paced and evolving industry.
  • Highly self-motivated and able to work effectively under pressure to meet goals.
Originally posted on LinkedIn

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