Brand and Design Associate- Our Village United, Inc.
The Village Market ®Job Description
Posted on: November 24, 2024
Brand and Design Associate The Brand and Design Associate is responsible for developing and refining the nonprofit’s brand messaging and creative designs, leading outreach and go-to-market planning, and fostering collaboration across the organization. This role also helps to build and maintain strong, collaborative relationships that support the nonprofit’s mission. Key Responsibilities:Strategy:
- Lead the development of brand-building strategies that resonate with the nonprofit’s mission of supporting businesses
- Create and implement weekly, monthly, and annual brand marketing strategies to increase awareness, engagement, and support for the nonprofit’s services
- Continuously monitor and evaluate the performance of these strategies, making data-driven adjustments to enhance impact
- Develop messaging strategies tailored to key audiences, including business owners, community partners, and donors
Analytics:
- Oversee program-specific research efforts, including insights into business needs, segmentation, competitive analysis, and industry trends
- Provide transparent weekly, monthly, and annual reports on the performance of marketing initiatives, sharing insights with leadership and stakeholders to drive improvements and identify opportunities
- Use data to refine brand strategies and maximize opportunities for business engagement and community impact
Collaboration:
- Partner with internal teams, including communications associates, program managers, development staff, and community outreach, to support nonprofit initiatives through brand and marketing plans
- Collaborate with external partners, such as community business leaders and insights organizations, to develop impactful campaigns that support the nonprofit’s goals
- Work with marketing teams to craft messaging that reflects the nonprofit’s mission, vision, and core values, while meeting the needs of business owners and partners
Creativity and Innovation:
- Stay informed about industry best practices and emerging marketing trends that align with nonprofit sector challenges
- Develop creative, mission-driven messaging that strengthens the nonprofit’s brand identity, while fostering business acquisition and community engagement
- Lead the creation of digital design solutions for nonprofit programs and services, including websites, promotional graphics, social media content, email campaigns, and fundraising initiatives
Design and Digital Media:
- Utilize design software such asAdobe Creative Suite (Photoshop, Illustrator, InDesign),Canva, and other tools to produce high-quality, visually compelling assets that align with the nonprofit’s branding
- Create innovative and mission-aligned digital design solutions for websites, product graphics, email templates, social media, and photography, ensuring they reflect the needs of businesses served by the nonprofit
- Ensure all design outputs maintain consistency with the nonprofit’s visual and messaging guidelines across all platforms
Social Media Management:
- Lead social media campaigns that raise awareness about the nonprofit’s services for businesses and its impact on the community
- Develop and manage a social media content calendar to maintain a consistent and mission-driven online presence
- Engage with influencers and community partners to strengthen the nonprofit’s brand awareness in the business community
- Monitor the organization’s social media presence, ensuring respectful, appropriate engagement, and timely responses to inquiries
- Analyze social media performance data to assess whether campaigns meet objectives, report insights to leadership, and recommend improvements
- Coach staff and volunteers on content creation best practices that align with nonprofit and business engagement goals
Qualifications:
- Bachelor’s degree in a related field or 3-5years of experience in design and social media management, preferably within a nonprofit or business development context
- Proven experience with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and similar tools
- Demonstrated ability to make data-driven decisions, with experience working with ROI models and nonprofit impact metrics
- Excellent communication skills, with the ability to engage confidently with senior leadership, business partners, and community stakeholders
- Strong understanding of marketing tactics in both the nonprofit and business sectors, with experience in digital marketing, SEM/SEO, and social media
- Proven experience in project management, with strong organizational and multitasking skills
- Ability to collaborate effectively in a team-oriented environment, especially within a nonprofit setting
- Proficiency in various marketing and communication software
- Experience managing risk and budgets, with a focus on maximizing resources to achieve nonprofit goals
Additional Details Pay rate: $55,000 - 60,000 annually Hours Time: Monday - Friday, Weekends and Holidays (if a holiday fundraising event is happening). This role requires travel (flexible scheduling, 8 AM, 9 AM, 10 AM start time. Hybrid: In-office and Remote Health Benefits Hours per week: 40 hours Pay frequency: Semi-monthly Powered by JazzHR iY4WKJ5z26
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The Village Market ®
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