Customer Relationship Management Manager

BettingJobs is working with a growing iGaming company who are seeking an experienced CRM Manager to join their dynamic team based remotely or in Limassol.

The successful candidate will have strong Sportsbook experience in a CRM capacity, be detail-oriented, data-driven, and thrive in a fast-paced environment.

Responsibilities:

• Support the planning and execution of the Promotional Calendar across multiple GEOs, ensuring campaigns are timely, relevant, and aligned with business goals.
• Build and optimize customer journeys including onboarding, retention, and reactivation flows.
• Create and launch CRM campaigns (email, SMS, pop-ups, etc.) using the CRM tool – including segmentation, A/B testing, and performance tracking.
• Monitor and report on key metrics such as open rates, CTR, and conversions; suggest and implement improvements based on data insights.
• Collaborate with Content, Product, and Design teams to ensure messaging is on-brand, accurate, and engaging.
• Conduct market and competitor research to localize strategies and identify new campaign opportunities.
• Assist with cross-platform promotions, including communication through channels like Telegram.

Requirements:

• 2+ years CRM experience in the online gambling industry.
• Strong English communication skills.
• Experience with Smartico.
• Experience with Sportsbook.
• Basic knowledge of HTML/CSS.
• Good with data – you understand how to read and act on campaign results.
• Self-sufficient with strong time-management skills and the ability to handle multiple tasks.
• Comfortable working cross-functionally and across time zones.