Social Media Marketing Manager

Social Media Marketing ManagerSenior Process Lead

Join our team as a Social Media Marketing Manager, where you'll play a vital role in executing both paid and organic social media campaigns that drive meaningful business results. Partnering closely with the Social Media & Emerging Markets Leader, you will support end-to-end campaign execution, from content ideation and analytics to technical integrations and stakeholder collaboration. This dynamic position offers the opportunity to craft compelling social copy, optimize performance across key channels, and help shape innovative marketing strategies for high-impact initiatives and events. If you are a data-driven professional with a passion for social media, proven success managing substantial budgets, and a talent for cross-functional teamwork, we’d love to see how you can help us fuel our team’s growth.

Role Responsibilities:

• Review, edit, and ideate content for editorial calendars to ensure timely and relevant marketing communications
• Conduct weekly data pulls and perform detailed analysis of campaign performance metrics to inform strategy adjustments and improve ROI
• Collaborate with and provide strategic guidance to supporting agencies to ensure alignment and effectiveness in campaign management and execution
• Collaborate closely with Marketing Operations on technical projects, including managing pixel requests, integrating lead generation forms, implementing CAPI (Conversions API) modifications optimize campaign tracking and performance
• Draft and review compelling ad copy to support various digital marketing campaigns across multiple channels
• Gather and prioritize information on Tier 1 events to shape promotional strategies and maximize event-driven marketing impact
• Directly manage select paid social media campaigns, optimizing targeting, budget allocation, and creative assets to drive engagement and lead generation
• Support large-scale Brand to Demand launches by ensuring consistent objectives, messaging and branding on social channels
• Work with internal stakeholders to manage post submissions, content promotion requests, and other marketing support activities to maintain campaign momentum and stakeholder satisfaction
• Perform quality assurance (QA) of new campaigns to ensure accuracy, functionality, and alignment with marketing objectives before launch
• Drive positive outcomes tied to MQL-SQL pipeline impact, and channel follower growth, ultimately aiding Security double-digit growth
• Operate with high ownership: fully own performance and success, are proactive, resolve issues, and opportunities aren't missed
• Stay up to date on developments and technology advancements within the social platforms to drive cutting-edge, innovative strategy

Basic Qualifications:

• High School Diploma or GED or equivalent
• Minimum of 6 years of experience relevant to the job description

Preferred Qualifications:

• Experience in paid and organic social, ideally in a fast-paced agency or startup environment
• Experience managing large monthly media budgets
• Strong command of social strategy - both paid and organic together
• Hands-on expertise in core social platforms (Meta Ads, LinkedIn Ads, etc.)
• A passion for crafting compelling, clear, and persuasive copy for both organic and paid social campaigns
• Analytical and data-driven: you uncover insights from data to inform decisions
• Solid understanding of attribution and measurement
• Exceptional communication skills with the ability to confidently engage and collaborate with senior stakeholders
• Some leadership experience leading projects independently, with the ability to take initiative and drive results with minimal oversight
• High accountability: you own performance end-to-end
• Strong creative testing and performance creative instincts
• Conversion tracking and analytics depth (e.g., GA4/Tealium concepts, Conversions API)
• Proficient with various reporting/attribution/measurement tools (e.g. Salesforce, Bizible, Eloqua)
• Hands on experience in LinkedIn, YouTube, Meta (Facebook, Instagram), X, Reddit, Bluesky, TikTok
• Experience in digital events marketing

Knowledge of other paid media channels (e.g. Google, Microsoft) to participate in strategy brainstorming sessions

About Us

Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience.

Infosys BPM has 44 delivery centers in 16 countries spread across 5 continents, with 59,443 employees from 108 nationalities, as of March, 2025.

The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. The company’s senior leaders contribute widely to industry forums as BPM strategists.

EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity/National OriginInfosys is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.