Paid Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Marketing Manager in the United Kingdom. This role sits at the centre of a strategic shift toward a full-funnel, growth-driven marketing model within a fast-paced B2B fintech environment. You will take ownership of paid media strategy and execution across multiple platforms, including Google Ads, Microsoft Ads, and LinkedIn Ads, with a strong focus on driving pipeline quality and measurable revenue impact. The position goes beyond traditional campaign management, requiring a data-driven mindset to continuously optimise performance across the entire funnel. You will collaborate closely with cross-functional teams such as Sales, Product Marketing, Content, and Marketing Operations to align paid efforts with broader growth objectives. This is a highly impactful role where experimentation, analytics, and commercial thinking directly influence business outcomes. It offers the opportunity to build scalable acquisition systems in a complex, global, and performance-oriented marketing environment. Accountabilities

• Design, execute, and optimise multi-channel paid media campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and emerging platforms, ensuring alignment with full-funnel growth objectives.
• Continuously test and refine targeting, messaging, bidding strategies, and creative approaches to improve performance and conversion outcomes.
• Analyse campaign performance across the full funnel, including CTR, CPC, CPL, conversion rates, pipeline contribution, and revenue influence, translating insights into actionable improvements.
• Collaborate with website and content teams to run landing page A/B tests that enhance conversion rates and user experience.
• Develop audience segmentation strategies based on industry, account targeting, funnel stage, and behavioural signals, supporting ABM initiatives.
• Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment between paid media, CRM data, attribution, and revenue outcomes.

Requirements

• 5-8+ years of experience in paid media management, ideally within B2B, SaaS, fintech, or enterprise environments.
• Strong hands-on expertise in Google Ads, Microsoft Ads, and LinkedIn Ads, with proven ability to manage and scale performance campaigns.
• Demonstrated experience optimising beyond lead generation, focusing on pipeline quality, conversion efficiency, and revenue impact.
• Strong analytical capabilities with experience in performance reporting, attribution models, and data-driven decision-making.
• Familiarity with CRM and marketing automation tools such as Salesforce and/or Pardot, with an understanding of end-to-end sales cycles.
• Experience working in complex, multi-stakeholder B2B buying journeys with long sales cycles.
• Strong communication, collaboration, and stakeholder management skills across cross-functional teams.
• Desirable: exposure to ABM strategies and international, multi-market campaign execution.

Benefits

• Competitive salary package aligned with experience
• Comprehensive health and wellness plans
• Flexible and remote-friendly working arrangements
• Generous paid time off and company holidays
• Maternity and paternity leave support
• Opportunity to work in a high-growth, innovative global environment
• Strong focus on learning, experimentation, and career development

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.