Lead Marketing Analyst – B2B SaaS & GTM Analytics
Location: Remote
Travel: Up to 10%
Role Overview
A global B2B SaaS technology organisation is seeking a Lead Marketing Analyst to partner with Go-To-Market (GTM) teams and provide strategic insights into marketing programme performance.
The role focuses on evaluating programme effectiveness, identifying performance trends and risks, measuring marketing investment against pipeline outcomes, and translating complex data into actionable recommendations. It goes beyond routine reporting, using advanced analytics, SQL and AI-assisted analysis to influence marketing strategy, budget allocation and business growth.
Key Responsibilities
Marketing Programme Analytics & Optimisation
- Act as the primary analytics partner for assigned global GTM programmes, monitoring performance, efficiency and potential risks.
- Analyse campaign, channel and regional performance to identify opportunities and areas of underperformance.
- Use forecasting, trend detection, anomaly identification and scenario analysis to support proactive decision-making.
- Evaluate marketing spend against outcomes, including cost per lead, pipeline contribution, conversion rates and ROI.
- Recommend adjustments to budget allocation, audience targeting, channel mix and campaign execution.
Strategic Insights & Reporting
- Translate complex data into clear insights and recommendations for marketing teams and senior stakeholders.
- Explain performance trends, underlying drivers and their business implications.
- Deliver structured performance reviews highlighting successful activities, areas requiring improvement and lower-impact investment.
- Develop dashboards and analyses that support informed decision-making and self-service reporting.
Measurement & Analytics Strategy
- Improve how GTM programme performance is measured, including metrics, benchmarks, targets and success criteria.
- Identify gaps or inconsistencies in measurement approaches and recommend improvements.
- Support consistent reporting across regions, channels and marketing programmes.
- Partner with operations and data teams to strengthen data models, reporting foundations and data accuracy.
Cross-Functional Collaboration
- Work with Campaigns, Demand Generation, Digital and Regional Marketing teams throughout programme planning and evaluation.
- Collaborate with Marketing Operations, Sales Operations, Finance and Data teams to align investment, targets and performance measurement.
- Improve data literacy and confidence in analytics across marketing and sales teams.
Requirements
Minimum Qualifications
- 6+ years of experience in data insights or analytics, particularly marketing analytics and programme performance.
- Undergraduate degree or equivalent combination of relevant experience and expertise.
- Experience supporting B2B SaaS Go-To-Market teams.
Preferred Qualifications
- Experience delivering actionable insights in marketing or programme analytics.
- Ability to turn technical analysis into executive-level performance narratives that influence strategic and budget decisions.
- Strong understanding of B2B marketing funnels, pipeline attribution, lead-to-opportunity conversion and ROI modelling.
- Advanced SQL and modern analytics tooling proficiency.
- Experience using AI-assisted analysis to accelerate insight generation.
- Experience supporting global or multi-region programmes within a large, matrixed organisation.
- Strong stakeholder management and communication skills, including the ability to explain analytics to non-technical audiences.
Working Conditions
- Remote working arrangement.
- Up to 10% travel for customer meetings and company events.
- Reliable internet access required when working remotely.
Benefits & Additional Information
- Opportunity to influence global marketing strategy and investment decisions.
- Exposure to advanced analytics, AI-enabled tools and complex B2B SaaS GTM programmes.
- Equal opportunity employer with reasonable accommodations available throughout the recruitment process.