Marketing Manager

We are looking for an experienced Marketing Manager to help us promote and develop our HR assessment platform in the Netherlands. The ideal candidate has strong experience in B2B marketing, lead generation, digital campaigns, and brand communication.

The role includes planning and managing marketing campaigns, creating content for LinkedIn, email campaigns and digital ads, improving brand visibility, supporting sales activities, and generating qualified leads among HR professionals, recruiters, and business decision-makers in the Netherlands.

Main responsibilities:

• Develop B2B marketing campaigns for the Dutch market 
• Create content for LinkedIn, email outreach, and digital advertising
• Generate qualified leads from HR and business audiences
• Support sales activities, demos, and client communication
• Improve brand awareness and market positioning
• Analyze campaign performance and suggest improvements
• Improve the brand’s visibility on social media
• Adapt marketing messages to the Dutch business audience

Requirements:

• Experience in B2B marketing in the Dutch market 
• Strong understanding of lead generation and digital marketing
• Experience with LinkedIn, email marketing, and paid campaigns
• Good knowledge of HR, recruitment, SaaS, or consulting is a plus
• Strong English and Dutch communication and copywriting skills
• Ability to work independently and deliver measurable results

What we offer:

• Competitive salary with performance-based bonuses
• Opportunity to grow with an international HR tech company
• Remote or flexible working format
• Clear growth opportunities as the company expands in Europe
• A dynamic role with responsibility, independence, and direct impact on business development