Creative Strategist (Freelance)

We are partnering with a fast-growing consumer brand seeking a proactive and creative Creative Strategist to lead copywriting, UGC briefing, Meta ad management, email marketing and campaign design. This is a hands-on role for someone who combines strategic thinking with practical execution and enjoys working across paid, owned and earned channels to drive brand growth and customer engagement. The Opportunity You will shape campaign concepts end-to-end, develop compelling copy and creative briefs for user-generated content (UGC), manage Meta advertising performance, design email journeys and ensure campaigns are cohesive across channels. You’ll work closely with brand, performance and creative teams to translate strategy into measurable activity. What You’ll Lead

• End-to-end campaign planning and execution across paid social, email and owned channels
• High-quality copywriting for ads, landing pages, emails and creative briefs that reflect brand tone and commercial objectives
• Briefing, commissioning and managing UGC creators to produce on‑brand, performance-driven content
• Day-to-day management of Meta (Facebook & Instagram) ad accounts: setup, optimisation, A/B testing and reporting
• Designing and building email marketing programmes, from lifecycle flows to campaign sends, with focus on segmentation and personalisation
• Collaborating with designers, media planners and data analysts to ensure creative and targeting align with commercial goals
• Tracking campaign performance and producing clear, actionable reporting and insight
• Ensuring all activity follows brand guidelines, privacy and advertising policies

Key Responsibilities

• Write persuasive, on‑brand copy for social ads, email subject lines, body copy and landing pages
• Produce concise, creative briefs for UGC creators and manage the content pipeline
• Build, launch and optimise Meta campaigns to maximise ROAS and conversion metrics
• Set up audience strategies, conversion tracking and pixel management in partnership with analytics
• Develop email campaigns and automated journeys, including testing and optimisation
• Prioritise experiments and A/B tests to continually improve creative and messaging
• Maintain clear asset libraries, briefs and version control for internal and external stakeholders

What You’ll Bring

• 3+ years’ experience in a creative, performance or content role within e‑commerce, retail or consumer brands
• Strong copywriting skills with a portfolio of ad, email and landing page copy
• Practical experience managing Meta advertising accounts and familiarity with Ads Manager and Business Manager
• Experience briefing and working with UGC creators or influencer partners
• Knowledge of email marketing platforms (e.g. Klaviyo, Mailchimp or similar) and best practice for deliverability and segmentation
• Analytical mindset with the ability to interpret performance data and make recommendations
• Excellent communication and stakeholder management skills; comfortable managing cross-functional relationships
• Organised, deadline-driven and able to manage multiple campaigns concurrently