Freelance Marketing – Social Media Launch

This role focuses on launching and growing a physical therapy and rehabilitation device brand across major social media platforms, including TikTok. The successful candidate will be responsible for developing and executing digital marketing strategies to build brand awareness, generate leads, and drive engagement. The position is remote and offers the opportunity for ongoing collaboration on future projects. Deliverables

• Develop and implement a comprehensive social media launch plan across platforms such as TikTok, Instagram, Facebook, and LinkedIn
• Create and schedule engaging content tailored to each platform and target audience
• Identify and engage with potential leads and relevant online communities
• Monitor, analyze, and report on campaign performance metrics
• Collaborate with internal stakeholders to align messaging and branding
• Adjust strategies based on analytics and feedback to optimize reach and engagement

Requirements

• Proven experience in digital marketing, with a focus on social media campaigns and brand launches
• Strong knowledge of major social media platforms, especially TikTok, Instagram, Facebook, and LinkedIn
• Ability to create compelling content and adapt messaging for different audiences
• Experience with lead generation and online community engagement
• Proficiency in social media management and analytics tools
• Excellent written and verbal communication skills
• Self-motivated, organized, and able to work independently in a remote setting
• Familiarity with the health, wellness, or rehabilitation sector is a plus

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