Social Media Manager

Instrumental is an animated film and youth-empowerment brand set in Chicago’s Bronzeville, blending vibrant urban culture, music, and community through the story of Harmony, a 10-year-old violinist. This project encompasses a feature film, picture book, social content, teasers, and launch-phase marketing. The Social Media Manager will play a pivotal role in developing and executing a creative digital strategy to build awareness and engagement among Chicago youth audiences during the critical December–January launch window. The focus is on establishing a consistent brand voice, supporting content rollouts, and amplifying the film’s unique cultural narrative across key platforms. Deliverables

• Develop and implement a social media strategy tailored for Instagram and TikTok, with a focus on youth engagement and culturally resonant storytelling.
• Create, curate, and schedule visually compelling content, including graphics, short-form videos, and teasers, aligned with the film’s brand identity.
• Manage daily platform activity, monitor engagement, and respond to audience interactions to foster a vibrant online community.
• Collaborate on launch-phase campaigns, supporting the rollout of the feature film, picture book, and related content.
• Track analytics and report on campaign performance, adjusting tactics to maximize reach and impact during the launch period.

Requirements

• Demonstrated experience managing social media for entertainment, film, or youth-focused brands.
• Strong understanding of youth culture, urban branding, and digital storytelling.
• Proficiency in Canva for content creation; experience with short-form video editing is highly desirable.
• Ability to craft engaging copy and maintain a consistent brand voice.
• Familiarity with Chicago’s cultural landscape and youth audiences is a plus.
• Available for part-time, contract work during December and January, with flexibility to support key launch activities.
• Excellent communication, organization, and time management skills.

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