Brand Reputation Specialist

Who Are We? We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍 With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers. If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together. The Role We’re looking for a proactive Brand Reputation Specialist to strengthen and protect the digital presence of our apps across key markets (US, UK, LATAM, EU). You’ll shape how our brands are perceived online — driving positive sentiment, improving visibility, and building trust through strategic reputation management, EEAT initiatives, and cross-functional collaboration. What You’ll Do

• Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities
• Develop and execute strategies to reduce negative sentiment and amplify positive brand perception
• Respond to online feedback professionally and in a timely manner
• Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility
• Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives
• Identify and submit apps for relevant industry awards
• Own and manage digital reputation projects, including landing pages and reputation-focused initiatives
• Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging
• Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams

Candidate journey ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Business case --> ⭕️ Meet the Leadership team What We’re Looking For

• Proven experience managing online reputation in competitive markets
• Strong understanding of EEAT, branding, and digital PR principles
• Experience with social listening tools and sentiment analysis platforms
• Advanced English with excellent written communication skills
• Analytical mindset with the ability to translate data into recommendations
• Strong cross-functional collaboration skills
• Ability to manage multiple priorities in a fast-paced environment

Nice to have:

• Experience in fitness or wellness industries
• Familiarity with Reddit and community-driven platforms
• Understanding of cultural nuances across US, UK, LATAM, and EU markets

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro