Director of Retail Sales Operations (Technology Division)

The Director of Retail Sales Operations,Technoloy, provides strategic direction and leadership to drive sales performance, operational excellence, and a consistent customer experience across all InMotion stores. This role champions the InMotion brand, strengthens store culture, and ensures consistent alignment between commercial, operations, and field functions. Serving as a key brand ambassador and strategic connector, the Director, InMotion drives growth through executional excellence, talent development, and innovation in the rapidly evolving travel retail technology category.

Location: Anywhere in the US at least 30 miles from nearest airport.

Experience Required: Must have electronic experience

Key ResponsibilitiesLeadership & Strategy

• Lead and influence sales performance across all InMotion stores through coaching, accountability, and operational discipline.
• Shape and embed a high-performance, customer-focused culture across all field teams.
• Provide leadership that enhances operational alignment, brand consistency, and sales excellence across every location.
• Partner with Commercial, Operations, and Field teams to ensure alignment on assortment, pricing, merchandising, and executional delivery.
• Represent the InMotion brand across WHSmith North America to ensure priorities, strategies, and goals are aligned with enterprise objectives.

Sales & Performance Management

• Develop and manage sales strategies, promotional plans, and revenue targets that deliver on budgeted expectations.
• Partner with Marketing and Commercial teams to execute promotional campaigns and product launches.
• Monitor and assess performance metrics to identify trends, challenges, and opportunities for improvement.
• Conduct regular store visits to evaluate execution, provide coaching, and ensure operational readiness.
• Collaborate with Learning & Development to build and sustain product knowledge, selling capability, and customer engagement excellence.

Operational Excellence

• Ensure compliance with operational standards, brand requirements, and safety regulations across all InMotion locations.
• Drive consistency in execution, store presentation, and service delivery through standardized playbooks and accountability processes.
• Partner with Field Operations to ensure seamless post-turnover execution and support.
• Lead cross-functional collaboration to identify efficiencies, reduce variability, and improve customer and employee experiences.

Key Metrics

• Year-over-year sales growth across InMotion stores.
• Attachment and conversion rate improvement.
• Operational readiness and execution scores.
• Product knowledge and training completion rates.
• Employee engagement and retention.

Required Qualifications

• Bachelor’s degree in business, Management, or related field (or equivalent experience).
• 8+ years of progressive leadership experience in multi-site or specialty retail, ideally within technology or consumer electronics.
• Proven success driving sales, profitability, and operational execution.
• Demonstrated ability to influence without authority and drive results through cross-functional collaboration.
• Strong analytical and financial acumen.
• Excellent communication and presentation skills.

Skills & Competencies

• Strong commercial acumen with ability to translate data into actionable insights.
• Advanced leadership and people development capabilities.
• Cross-functional collaboration and stakeholder management.
• Ability to balance strategic vision with hands-on operational leadership.
• High adaptability, composure, and accountability in dynamic environments.
• Continuous improvement and innovation mindset.

About Us

WHSmith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WHSmith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company’s international store estate, with a collection of attractive, successful specialty retail stores located in airports and resorts across North America.

Legal & Compliance Disclaimer

WHSmith North America is an equal opportunity employer and considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other protected characteristic under applicable law. All questions above are job-related and designed to assess qualifications and experience relevant to the position. Responses will not be used to discriminate or determine eligibility on any basis unrelated to bona fide job requirements.