Alka

Jewellery Product Developer & Strategist with 10+ years of end-to-end experience bringing collections from concept to consumer. Deeply skilled in translating market trends and buyer needs into commercially compelling product lines — from initial research to design briefs to end product. I have spent over a decade turning trends into tangible, sellable collections. My strength lies in the full journey — from spotting what a market wants, creating the brief that captures it, design selection and curation then overseeing the CAD and sample process, and finally presenting it to buyers in a way that converts. I’ve done this for chain retail in India, for European export markets, and on the floors of international trade shows. I bring together design sensibility, research rigour, and commercial clarity — and I thrive when working with teams who care deeply about what they create. Significant sales revenue increase and commercial conversions post first sample selection.