Online Marketing Manager

About the Role:

We are seeking a highly skilled Online Marketing Manager to lead our digital marketing efforts. In this position, you will be responsible for all aspects of our marketing operations, including planning, implementing, and monitoring our digital marketing campaigns across all digital networks. The successful candidate will have autonomy to set up his own marketing team in order to achieve the marketing targets. Our ideal candidate is someone who can work independently and with experience in the Online Gaming/Casino industry in Europe or CIS countries.

Roles and Responsibilities:

• Plan, suggest, innovate and set up new marketing, campaigns and branding objectives, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Performs daily optimization, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Prepare and adhere to budgets
• Brainstorm new and creative growth strategies
• Oversee creation and delivery of online/offline marketing materials
• Analyse revenue, campaign performance, click and conversion rates, ROI, daily ad spent on a day to day basis
• Ensure brand messages are consistent
• Gather and analyse members' insight
• Nurture and enrich all external perceptions of the company and growth of market share
• Take calculated risks based on data-driven analytics
• Develop and lead a marketing team that will plan and execute new concepts, business models, channels and partners to position business as innovator and leader

Job Qualifications:

• A bachelor degree in marketing or a related field
• At least 3 yrs of working experience under the same title/position with profound knowledge of web analytics tools, suite of Google solutions (Google Analytics, Search Console etc)
• Solid understanding of HTML, CSS, and JavaScript is an advantage
• Adept with the latest digital marketing technology developments
• Highly creative with excellent analytical abilities and a strong desire and growth mind set
• Industry exposure to online marketing especially Black/Greyhat SEO is an advantage
• Industry knowledge in gambling/online gaming is an advantage
• Excellent communication and organizational skills

Additional Information

• Work Environment: Remote work. Travel may be required for industry events and meetings.
• Reporting Structure: Reports to the Regional Director
• Salary: Commensurate with experience and qualifications. Market and business considerations also taken into account.
• Employment Type: Full-time