PR INFLUENCER & COLLABORATIONS MANAGER - PREMIUM BEDDING TEXTILES BRAND

PR, Influencer & Collaborations Manager - Premium homeware brandMarketing & Media£45KLocation: London / fully remote roleReporting to: Head of Marketing & E-CommerceRole Overview

Our client is a Premium homeware /textiles brand and now looking to recruit an experienced

PR, Influencer & Collaborations Manager is responsible for building, managing, and elevating the brand’s external voice and relationships across both UK and USA markets, spanning press, influencers, stylists, partners, and cultural collaborators. This role owns both agency liaison and direct relationship building, ensuring the brand is represented consistently, credibly, and proactively across earned and partnership channels in both geographies.

Beyond coordinating agency outputs, this role actively develops first-hand relationships with journalists, editors, stylists, and creators, attends brand and industry events, and nurtures long-term connections that translate into meaningful brand visibility and cultural relevance. The role also acts as a knowledgeable counterpart to agencies, holding them accountable through informed feedback, structured planning, and clear performance expectations.

This is a strong fit for someone who is articulate, relationship-driven, culturally aware, and commercially grounded — someone who enjoys being outward-facing, thrives in networking environments, and understands how earned media and influencer partnerships shape brand perception and demand across different consumer markets.

Key ResponsibilitiesPress & Media Relations (UK + USA)

Build and maintain direct relationships with journalists, editors, stylists, and media houses across both UK and US publications

Proactively pitch brand stories, product launches, seasonal narratives, and cultural moments tailored to each market

Coordinate press releases, editorial calendars, and sample requests aligned with campaign timelines across geographies

Attend or coordinate attendance at media previews, press days, trade shows, and brand events in both markets

Influencer & Creator Partnerships

Identify and evaluate influencers aligned with brand positioning and audience segments in UK and USA

Develop seeding calendars and paid partnership plans tied to campaign and product launches

Negotiate deliverables, usage rights, and timelines while ensuring premium and brand-safe collaborations

Track influencer performance metrics market-wise and optimise future selections and formats

Brand Collaborations & Partnerships

Scout and evaluate collaboration opportunities across designers, retailers, hospitality, cultural institutions, and lifestyle brands in both regions

Lead early-stage conversations, feasibility assessments, and concept framing

Coordinate internal approvals and cross-team alignment for execution

Agency Management & Accountability

Act as primary day-to-day contact for PR and influencer agencies across UK and USA

Review agency proposals, influencer shortlists, and reports with an informed and critical lens

Hold agencies accountable for timelines, deliverables, and performance metrics

Provide structured briefs and feedback to ensure alignment with brand and commercial objectives

Event & Relationship Building

Represent the brand at launches, previews, exhibitions, and networking events

Host or co-host press and influencer events ensuring premium brand experience

Maintain ongoing informal touchpoints with key media and creators to deepen long-term goodwill

Planning, Tracking & Reporting

Maintain bi-market PR calendars, influencer trackers, and collaboration pipelines

Measure earned media value, reach, engagement, and qualitative brand impact separately for UK and USA

Share regular insights and recommendations with marketing, creative, and leadership teams

Skills & Experience

4–7 years of experience in PR, Influencer Marketing, Brand Partnerships, or Communications ideally FOR A PREMIUM GLOBAL BRAND

Demonstrated experience handling multi-market or international PR scope

Proven ability to manage agencies while also building direct press and influencer relationships

Strong verbal and written communication skills with confidence in external conversations

Cultural awareness and understanding of premium or lifestyle consumer brands

Negotiation, stakeholder management, and event representation skills

Organisational strength in managing calendars, samples, and timelines across geographies

Familiarity with influencer analytics, media monitoring, and reporting tools is a plus

Collaborative mindset with ability to work cross-functionally with Creative, Marketing, E-commerce, and Sales