An established healthcare technology business is looking for a strategic marketing leader to join the team. This role serves as the vital link between global strategy and local execution, overseeing brand positioning and communication efforts within a high-growth sector. The successful candidate will drive brand consistency while leveraging modern automation and technology to support commercial objectives.
What you'll be doing
• Developing and implementing comprehensive marketing strategies including budget planning and management.
• Leading and developing a multidisciplinary marketing team focused on communications, events, and digital content.
• Managing public relations and thought leadership initiatives to strengthen market positioning.
• Overseeing the strategic and operative management of major industry trade fairs and large-scale corporate events.
• Driving the adoption of marketing automation and artificial intelligence tools to improve lead nurturing and performance measurement.
What we're looking for
• Extensive experience in B2B marketing, specifically within software-as-a-service or enterprise technology environments.
• Proven track record in brand building, demand generation, and managing high-profile industry events.
• Strong background in public relations and the localization of global brand concepts for specific markets.
• Expertise in using modern marketing technology suites and data-driven automation tools.
• Fluency in German and English with excellent communication and leadership skills.
What's on offer
• Flexible remote working arrangements
• Opportunities for professional development in a growing technology sector
• Access to modern tools and innovative marketing technologies
• A collaborative environment focused on digital transformation
Apply via Hyra to be considered for this opportunity.