Marketing Performance Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Performance Analyst based in the United States. This role sits at the intersection of data, marketing strategy, and revenue impact, turning complex performance signals into clear, actionable insights that guide growth decisions. You will help define how marketing effectiveness is measured across the full funnel, from lead generation to closed-won revenue, ensuring leadership has a trusted view of ROI and pipeline contribution. Working closely with marketing, revenue operations, and finance teams, you will build a data-driven foundation for campaign optimization and investment planning. The environment is fast-paced, collaborative, and highly analytical, where curiosity and precision directly shape business outcomes. You will design and maintain dashboards that bring visibility to performance trends and uncover opportunities to improve efficiency. This role is ideal for someone who enjoys digging into data, finding the “why” behind results, and translating numbers into strategy. Your insights will directly influence how marketing dollars are allocated and how growth is accelerated. Accountabilities In this role, you will be responsible for measuring, analyzing, and optimizing marketing performance across channels and the full revenue funnel, ensuring leadership has accurate and actionable insights to guide strategy.

• Build and maintain scalable dashboards in tools such as Tableau, Power BI, or Looker to track full-funnel marketing performance
• Analyze funnel metrics including lead volume, MQLs, SQLs, pipeline generation, conversion rates, and revenue contribution
• Identify bottlenecks in the marketing and sales funnel and provide data-driven recommendations to improve performance
• Evaluate campaign and channel effectiveness across digital, events, email, ABM, and partner marketing initiatives
• Measure marketing ROI and support attribution modeling (multi-touch, first-touch, last-touch, and advanced models)
• Develop forecasting and predictive models for MQL generation, pipeline creation, and marketing-sourced revenue
• Partner with Revenue Operations, Finance, and Marketing leadership to support planning, reporting, and strategic decision-making
• Deliver clear reporting and storytelling that translates complex data into actionable business insights

Requirements The ideal candidate combines strong analytical expertise with the ability to communicate insights clearly and influence decision-making across marketing and revenue teams.

• 2+ years of experience in marketing analytics, marketing operations, business intelligence, or a related data-focused role (ideally B2B SaaS)
• Strong proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker
• Experience building dashboards and reporting frameworks for marketing performance tracking
• Solid understanding of marketing funnels, attribution models, and revenue performance metrics
• Ability to translate complex datasets into clear insights and actionable recommendations
• Strong communication and storytelling skills for both technical and non-technical audiences
• Comfort working in a fast-paced, cross-functional, and results-oriented environment
• Strong curiosity and analytical mindset, with a focus on understanding “why” behind performance trends

Benefits

• Competitive compensation package with base salary aligned to experience and location
• Performance-based incentive compensation opportunities
• Equity grants as part of long-term incentive programs
• Flexible time off and paid volunteer days
• Comprehensive healthcare coverage including medical, dental, vision, and mental health support
• Retirement savings plan with employer matching (401k)
• Paid parental leave and fertility support programs
• Employee assistance program (EAP) and wellbeing resources
• Learning, training, and career development opportunities in a high-growth environment
• Inclusive and collaborative workplace culture.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.