Job Title: Junior Creative Strategist, Germany Market @ High-Growth Health & Wellness Brand
Location: Remote (Germany-based) or London (commutable)
Job Type: Full-Time, Permanent
Salary: £40,000 - £50,000 + 10% annual performance bonus
A fast-growing health and wellness brand is looking for a Junior Creative Strategist to build the creative engine behind its German market launch. Native/Fluent German is a MUST.
The business has built one of the most engaged communities in its category, and is now taking that momentum global. With a lean, high-performing team, they're looking for someone early in their career with strong creative instincts who wants to shape what creative output looks like in a brand new market from day one.
This is a hands-on role at the intersection of creative thinking and performance. You'll be the eyes and ears on the German consumer, briefing creators, developing angles and concepts, and making sure creative speaks authentically to a market that expects evidence, not overclaiming.
Key Responsibilities
- Write clear, effective creator briefs covering concept, angle, script and visual direction, in German
- Develop concepts, hooks and angles that translate customer and performance insight into high-converting ads for the German market
- Own a weekly creative pipeline across Meta and TikTok
- Localise UK brand voice and messaging for German audiences, flagging what won't transfer and proposing what will
- Work alongside an established UK creative strategy team to knowledge-share on what's working
- Produce and edit assets, including iterating on statics and video content
- Collaborate closely with a central growth team and influencer manager to understand performance and iterate on winning concepts
- Own end-to-end delivery from concept to live ad, working at pace across multiple briefs
Skills & Experience Required
- Native or fluent German speaker, essential
- 2+ years' experience in creative strategy, paid social, performance marketing or DTC, ideally with exposure to the German market
- Experience with Meta ads, creator production and ad briefing
- Understanding of German consumer expectations around evidence and proof, particularly in health and wellness
- Strong creative instincts, with the ability to explain why something works
- Comfortable working with performance data, even if not running the analysis yourself
- Clear, sharp writing for briefs, scripts and concepts, in German and English
- Fast-paced, feedback-open, growth mindset
Why Apply?
- Shape the creative output of a fast-scaling DTC brand in a brand new market from day one
- Work closely with an experienced UK creative and growth team, plus founders
- Hands-on exposure to shoots, creators and end-to-end creative strategy
- Strong learning curve early in your career, with real ownership
- Join a brand with genuine momentum in a category that matters
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
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