Ecommerce Marketing Manager

Marketing Manager (E-commerce & Community)

Jolie Beauty | Remote (UK-based preferred)

Jolie Beauty is one of the UK’s leading alternative makeup brands - built by fans, for fans.

We’re at an exciting scale-up stage, expanding internationally (including the USA), and we’re looking for a hands-on Marketing Manager to help bring structure, consistency, and momentum to our marketing.

This role is perfect for someone who thrives in a small, fast-moving team, enjoys wearing multiple hats, and wants real ownership, not just another corporate marketing role.

About the Role

You’ll be our Marketing Manager, working closely with the founder and a small remote team. This is a true all-rounder role with the opportunity to grow into a senior leadership position as the team expands.

You’ll be responsible for turning brand vision into clear, repeatable marketing systems across social, email, PR, and paid channels.

What You’ll Be Doing

Marketing Strategy & Planning

• Build and manage marketing plans for launches, campaigns, and collections
• Help bring structure and prioritisation to a fast-growing brand
• Report on performance and identify opportunities for growth

Social Media & Community

• Oversee organic social content (especially TikTok & Instagram)
• Work with creators, affiliates, and ambassadors
• Protect and grow a strong, engaged alt community

Email & Retention

• Plan and execute email campaigns using Omnisend (or similar)
• Improve segmentation, open rates, and conversion
• Repurpose UGC, reviews, and social content into email

Paid Advertising (Meta & Google)

• Manage or support paid campaigns (UK, EU & USA)
• Improve targeting, segmentation, and remarketing
• Work with freelancers or agencies where needed

Influencer & PR

• Vet creators for gifted, paid, and collaboration campaigns
• Manage influencer relationships and content usage
• Support PR opportunities, launches, and events

What We’re Looking For

You might be a great fit if you:

• Have 3**+ years** experience in e-commerce marketing
• Are confident working across social, email, and paid ads
• Have strong Shopify experience
• Are comfortable with tools like Omnisend, Mailchimp, Meta Ads, Google Ads
• Understand how to balance brand-building with revenue-driving marketing
• Are organised, proactive, and happy working autonomously
• Genuinely understand alternative / subculture / lifestyle brands

Bonus Points If You:

• Have experience scaling brands internationally (especially USA)
• Are confident with TikTok Shop or creator-led commerce
• Can do light design or video editing for stories / social
• Have managed people or freelancers before

Working Style

• Fully remote role (UK-based preferred)
• Flexible working hours
• Salary from £30,000 depending on experience.