Director, Growth Marketing

For our client, we are seeking a Director, Growth Marketing to join the team of a leader in the Enterprise Technology space.

This role will own demand generation strategy and pipeline growth across multiple channels, with a strong focus on performance marketing, audience segmentation, and revenue attribution. The director will partner closely with sales development leadership, web and digital operations, and content stakeholders to improve market visibility and optimize how the organization shows up in search and AI-driven discovery. This is a highly cross-functional role for a data-driven marketer who can scale programs, sharpen measurement, and lead a team supporting web and digital execution.

The ideal candidate will bring deep growth marketing experience in B2B or SaaS environments and a practical understanding of modern search optimization, including structured data, site architecture, and AI-era content discovery. Success in this role will require translating competitive insights into action, improving conversion pathways, and helping the business generate and influence pipeline more effectively.

Location: Remote

Compensation: $180,582 – $212,450 annually

Responsibilities

• Develop and scale a comprehensive demand generation strategy across multiple channels
• Set and report on pipeline targets segmented by audience type
• Collaborate with SDR/BDR leadership on lead management processes
• Enhance the company's visibility in traditional search and AI-driven discovery with rigorous tracking
• Implement answer engine optimization and generative engine optimization programs to improve content performance in AI-generated outputs
• Benchmark and prioritize content improvements based on competitive analysis
• Lead and mentor the digital operations and web development team
  
  

Qualifications

• 10+ years in growth marketing, preferably in adtech, SaaS, or B2B environments
• Expertise in HubSpot and its AI tools, with a collaborative approach to Salesforce integration
• Hands-on experience with answer engine optimization, generative engine optimization, and LLM optimization programs
• Understanding of structured data, schema, and site architecture for SEO and LLM visibility
• Proven ability to design and implement revenue attribution models
  
  

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Equity options in the company
• Flexible work environment with remote options
• Opportunities for professional development and growth
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.