Role Description The Vice President of Event Marketing is a full-time, remote role responsible for leading Marlink’s event marketing strategy and execution across virtual and in-person experiences. This role oversees the design, planning, and delivery of events that support lead generation, brand positioning, and client engagement, ensuring alignment with overall sales and marketing objectives. Day-to-day responsibilities include developing event concepts and calendars, managing project timelines, coordinating cross-functional teams and external partners, and overseeing event communications and promotional campaigns. The Vice President will manage event budgets, monitor performance metrics, and refine event programs based on data and feedback to maximize ROI. This role also mentors team members, standardizes best practices, and contributes to strategic decisions that enhance Marlink’s event marketing capabilities.
Qualifications
- Strong communication skills, including the ability to present strategies, influence stakeholders, and build collaborative relationships.
- Proven experience in event management and event planning, leading complex virtual and in-person programs from concept to post-event analysis.
- Demonstrated budgeting and project management skills, with a track record of delivering events on time and within financial targets.
- Experience in B2B marketing or demand generation, preferably within agencies or sales-driven environments.
- Ability to work effectively in a remote setting, managing distributed teams and multiple concurrent initiatives.
- Strategic mindset with data-driven decision-making skills and familiarity with event and marketing analytics tools.
- Leadership experience in mentoring and developing high-performing marketing or events teams.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience is an advantage.