Financial Controller

Title: Financial Controller

Company: Rosabella

Salary: $130-160k

Location: Remote (Team based in NYC)

Structure: Full time Contract or Full Time Hire

About the Role

Rosabella is one of the fastest growing DTC health and wellness supplement brands operating across DTC, Amazon, and TikTok Shop, hitting a 9-figure run rate in 18 months. Rosabella has grown fast. Now we need someone to own and clean up the finance function. This is a hands on controller role for an operator who wants full ownership of accounting, cash flow, and financial reporting in a high growth environment.

You will take ownership of the day to day finance engine and bring structure, accuracy, and clarity to a fast moving business. This role works directly with the founders and a fractional CFO and is responsible for building clean reporting, improving margins visibility, and tightening financial systems and processes as the company continues to scale.

Key Responsibilities

• Weekly and monthly P&L, balance sheet, and cash reporting

• Margin analysis by offer, SKU, and channel

• Channel level P&Ls for Amazon, DTC, and TikTok Shop

• 13 week cash flow forecasting and cash management

• Month end close and account reconciliations

• Inventory, COGS, and payment processor reconciliation

• Accounts payable including suppliers, creators, agencies, and vendors

• Invoice review for accuracy across vendors and sales tax filings

• Sales tax compliance and coordination with external tax partners

• Process improvement, automation, and documentation over time

Experience and Qualifications

• 3 to 5 years of accounting or controller experience

• Background in CPG or ecommerce

• Strong GAAP and inventory accounting knowledge

• Experience with Shopify, Amazon Seller Central, and ideally TikTok Shop

• Highly detail oriented, proactive, and self sufficient

• Comfortable operating in fast moving, flat organizations

• Excited to bring order, clarity, and rigor to a scaling company

Ideal Candidate Profile

• Comfortable working in an on-call Start up environment
• Comfortable with Day to Day execution, and long term strategic planning
• Obsessed with accuracy, efficiency, and structure
• Highly detail-oriented with strong judgment
• Calm under pressure and decisive when tradeoffs are required
• Bias toward action, speed and ownership over delegation and coordination
• Pragmatic, not theoretical

Tools we Use

• Excel, Google Sheets, QuickBooks, Ramp (or other payments software)

What We Offer

• Direct ownership over the finance function of a fast-scaling multi-channel business
• The ability to shape how financial reporting and decision making work across the business
• Close partnership with founders who value operational excellence and speed
• High trust, high autonomy, and clear accountability
• Competitive compensation aligned with impact and experience
• Long-term growth opportunity as Rosabella continues to expand its product portfolio and channels