- Location Basingstoke, Hampshire
- Start Date Immediately
- Work Location Allows Remote Work
- #Ai-Powered Search Visibility#
- #Ai Discoverability#
- Search Marketing
- #Landing Page Optimization#
- Organic Search Optimization
- #Campaign Structure Design#
- Seo Strategy
- Ai Search Optimization
- Sem
- Generative Search Optimization
- Generative Engine Optimization Geo
- Strategic Thinking
- Keyword Research
- Analytical Skills
- Google Ads
- Communication Skills
- Digital Marketing
Joining our team, you'll play an active part in helping to deliver meaningful impact. At Oxoid Remel Microbiology, acquired from Thermo Fisher Scientific, we play a crucial role in accurate identification and targeted treatment for diseases, ensuring food and beverage safety, and supporting pharmaceutical manufacturing integrity. Our products and services are designed to meet the highest standards of quality and performance, helping our customers achieve their objectives efficiently and effectively.
What You'll Do
We are seeking a SEM & SEO Digital Marketing Specialist to strengthen our digital presence, increase qualified traffic, and drive measurable engagement, demand, and business results through search. This role will shape and optimize the brand's presence across organic search, paid search, web content, and AI-powered search. You will provide guidance on search strategy, content, messaging, and digital experiences that connect audience needs with campaign and business objectives. The ideal candidate combines strong SEO and SEM expertise with an understanding of evolving AI search technologies, excellent analytical skills, and the ability to turn search insights into practical marketing recommendations.
SEO & Web Strategy
Develop and execute SEO strategies aligned with business and campaign objectives.
Establish keyword, topic, search intent, and content strategies across priority audiences and offerings.
Guide web content, landing pages, campaign experiences, and digital messaging.
Provide recommendations on content structure, information architecture, metadata, internal linking, and on-page SEO.
Identify technical SEO opportunities and establish scalable best practices.
Monitor rankings, organic traffic, engagement, and conversions and optimize performance.
AI Search
Develop strategies to strengthen visibility across AI-powered search, generative search, and answer engines.
Apply emerging AI Search Optimization / Generative Engine Optimization (GEO) practices to web and campaign content.
Advise teams on content structure, topical authority, semantic relevance, and other factors that support AI discoverability and representation.
Monitor brand and content visibility, citations, and referrals across emerging AI search platforms.
Stay current on changes in AI search behavior, ranking, and retrieval.
SEM & Ad Copy Strategy
Build and optimize paid search programs across platforms such as Google Ads and Microsoft Ads.
Drive and provide guidance on keyword strategy, audience targeting, campaign structure, messaging, ad copy, and landing-page alignment.
Guide the development and testing of headlines, descriptions, calls to action, and other paid-search messaging.
Manage budgets, bids, targeting, and optimization to maximize traffic quality and ROI.
Monitor CTR, CPC, conversion rate, CPA, ROAS, and other performance metrics.
Content & Campaign Partnership.
Serve as the search subject-matter expert for marketing stakeholders.
Translate search data, audience behavior, competitive insights, and trends into actionable campaign recommendations.
Review campaign briefs, content plans, landing pages, and ad messaging and provide strategic guidance.
Help prioritize content and search opportunities based on audience needs, business value, and search demand.
Collaborate with content, creative, product, and web teams to ensure consistent, differentiated, search-informed messaging.
Analytics & Optimization.
Use Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and SEO/SEM tools to measure performance.
Establish benchmarks and track growth across organic, paid, web, and AI search.
Develop reporting and dashboards that turn data into clear recommendations.
Continuously test, learn, and optimize search and digital performance.
What We Are Looking For
Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent experience
Proven experience in SEO, SEM/PPC, digital marketing, or search marketing
Hands-on experience with paid search platforms, particularly Google Ads
Strong knowledge of SEO, including technical SEO, keyword research, search intent, content strategy, and on-page optimization
Working knowledge of AI search, generative search, answer engines, and GEO/AI Search Optimization
Experience using search insights to guide web content, campaign strategy, and advertising messaging
Experience with Google Analytics 4 and Google Search Console
Strong analytical, communication, collaboration, and project management skills
Comfortable working in a dynamic, evolving environment and building scalable approaches to search and digital marketing
Preferred Qualifications
Google Ads certification
Experience with SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools
Experience with AI search platforms such as Google AI search experiences, Microsoft Copilot, ChatGPT, or Perplexity
Experience launching or expanding SEO/SEM programs for a product, website, market, or business
B2B, technical, scientific, healthcare, or technology experience
This is an exciting time to join us as we continue to build on more than 100 years of microbiology excellence. With a broad portfolio of instruments, services, and global resources, we’re steadfast in our commitment to helping you succeed. Together, we can cultivate a thriving microbiology culture that supports you today, tomorrow, and for life.
Come and be part of what’s next for our company.
#EMEA