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Creative Strategist

ProsanaEuropean Economic Area
Remote · EUMid-Senior Level

Skills

  • DIRECT RESPONSE MARKETING
  • CREATIVE STRATEGY
  • COPYWRITING
  • META ADS
  • AD CREATIVE
  • SCRIPT WRITING
  • DATA ANALYSIS
  • ROAS
  • CPA
  • HOOK RATE
  • HOLD RATE
  • RESEARCH

About the role

A fast-growing DTC brand in the beauty space, already at 8 figures and scaling to 9, is building one of the strongest creative teams in the industry. Creative is their biggest growth lever, and they're hiring A+ strategists who know how to write winning ads, find net-new angles, and turn every ad into a clear learning.


WHAT’S IN IT FOR YOU

  • Earn a percentage of ad spend on the winning concepts you create. When your ads scale, so do you.
  • Lead your own pod of editors and own your pipeline from research to results.
  • A clear growth path: Creative Strategist → Lead Creative Strategist → Head of Creative → Head of Growth → CMO.
  • Real budget behind your ideas at a brand pushing toward 9 figures.
  • Work from anywhere alongside the founder and operators behind 8 to 9 figure DTC brands.


WHAT YOU’RE GETTING INTO

  • Dig through Reddit threads, reviews, comment sections and ad libraries until you find the pain nobody's saying out loud, then write hooks in the customer's own words.
  • Produce 15 net-new concepts every week (scripts and briefs your editors can run with) without letting quality slip.
  • Find new angles, formats, concepts and avatars that expand the brand's reach and take spend.
  • Write direct-response scripts and copy for Meta that drive clicks, engagement and conversions.
  • Read your own data (hook rate, hold rate, CPA, ROAS) and make your own kill, iterate and scale calls.
  • Run tight feedback loops so every ad, win or lose, produces a clear learning for the next round.
  • Build creative strategies for new product launches that generate traction fast.


WHO YOU ARE

  • 2+ years as a direct response marketer or creative strategist, in-house at a DTC brand or at a creative agency.
  • You've personally written winners: at least one concept you authored spent $100K+ profitably, at a brand or agency spending $1M+ a month on Meta.
  • You think in hooks, awareness levels, angles and avatars, not aesthetics, and can explain mechanically why an ad won or failed.
  • A researcher first, writer second. Ads are made in the research, not the edit.
  • Strong command of Meta Ads Manager, with no need for a media buyer to translate the numbers for you.
  • Radically coachable. You take a brutal critique and come back with a better version, not a defence.
  • Obsessed with ads. You keep a swipe file nobody asked for and break down ads in your own time.
  • Able to hit high volume week after week without quality dropping.


Bonus Points If You Have

  • Experience writing winning ads in beauty or skincare, especially selling to women.
  • Knowledge beyond creative strategy, such as funnels, landing pages and offers.
Originally posted on LinkedIn. You apply directly with Prosana. Remote-Work.app never asks for payment to apply.
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