Two brands live. About $1M a month in ad spend. Three more brands launching this month. The founder still does the top-level creative thinking for all of them: positioning, concepts, and reviewing every strategist’s briefs. This role exists to take over that seat.
A founder-led DTC portfolio in health & wellness and beauty is hiring a Growth Manager (Head of Creative Strategy) to own creative-driven growth across every brand it runs. You’ll be the person who sees the gaps in the market that others miss, turns them into positioning and concepts, and builds the strategist team that executes on them.
The target is to take cumulative spend from about $1M a month to $3M a month by the end of the year. You’ll be the one driving it.
This is a fully remote, full-time role.
WHAT’S IN IT FOR YOU
- A top seat: you lead creative strategy and growth across 5+ brands, not one ad account.
- Real scale: you’ll grow a portfolio from $1M to $3M a month in spend, in categories you already know.
- Your org to build: you hire, train and structure the strategist pods under you.
- Pay that matches the level: a competitive base for senior operators plus performance upside.
- Direct line to the founder: you work with an operator who moves fast, respects data and gives you the keys once you’ve earned them.
- Investment in your craft: access to an extensive course library, and the company pays for any extra programs, mentors or resources you need.
WHAT YOU’RE GETTING INTO
You own creative-driven growth across the whole portfolio. Your job is to make the strategists under you more productive, not to write every brief yourself.
You will:
- Own creative strategy and growth for every brand in the portfolio: 2 now, 5 by the end of the month, and more after that.
- Lead positioning. Find gaps in the market, define a clear angle for each brand, and help choose and position new product launches.
- Set the top-level concepts. Review, tweak and approve strategists’ briefs: what the concept is, why it’s being tested, whether it handles the objections and whether it uses the language from the comment sections.
- Build and run pods. Decide when a brand needs more volume (for example, adding two junior strategists to a brand spending $30K a day), then hire, onboard and train them until they know each brand inside out.
- Put the systems in place for briefing, testing, learnings and the production pipeline, so creative can scale brand by brand without the founder’s involvement.
- Own full-funnel economics. Work with CRO on everything after the click (advertorials, listicles, PDPs, post-purchase) so the ad and the funnel scale together.
- Read the ad account and use the data to set the creative roadmap.
- Write briefs yourself when it’s needed. Your time is better spent multiplying output, though.
WHO YOU ARE
- You’ve held at least a lead growth or lead creative strategy role at a brand spending about $100K a day. That could be one brand, or several you ran as an independent operator. Agency-only experience doesn’t fit this role.
- You can point to growth you drove yourself, with real numbers: “The brand was at X, I took it to Y, and this is the share that came from my work.”
- You’ve managed creative strategists, built pods and set up systems that kept running without you.
- You come from true direct response in problem-solution niches such as supplements, beauty, or health & wellness.
- You understand full-funnel economics and have worked hands-on with advertorials, listicles, PDPs and post-purchase flows.
- You think in positioning. You can say why a brand wins, not just which ad won.
- You know Meta Ads Manager inside out.
- You can run several brands at once without drowning: you know where to spend your time and how to train people well.
- You use AI tools daily, including ChatGPT and Claude, to move faster.