PPC Executive

Location: Remote UK

Role title: PPC Executive

Salary : £30,000 - £35,000

We’re looking for a PPC Executive to help us grow a lead generation activity across paid media and affiliates. You’ll be hands-on with campaigns, keeping them optimised, cost-efficient, and driving the right traffic that converts. You’ll also work closely with agency partners and affiliates, making sure performance stays strong and aligned with wider marketing goals. This is a role for someone who’s data-driven, proactive, and comfortable managing multiple platforms without needing micromanagement.

What You’ll Do

● Manage day-to-day PPC campaigns across Google Ads, Microsoft Ads and Meta Ads (with agency support).

● Carry out keyword research, write ad copy, and optimise campaigns for ROI.

● Help manage and grow affiliate partnerships.

● Report on campaign performance and provide insights/recommendations.

● Work with marketing and creative teams to align campaigns with business goals.

● Stay up to date with industry trends and use A/B testing to keep campaigns competitive.

What Success Looks Like

● Hitting a ROAS of 2:1 or higher across paid channels.

● Keeping CPA within 10% of target.

● Supporting the marketing team to hit overall lead generation targets.

What We’re Looking For

● 1–3 years’ experience in PPC or digital marketing.

● Hands-on experience with Google Ads, Microsoft Ads and Meta Ads.

● Confident with Google Analytics, conversion tracking, and reporting.

● Strong analytical skills and comfortable using Excel/Google Sheets.

● Understanding of affiliate marketing.

● Proactive, commercially minded, and able to spot opportunities and issues early