Sales Development Representative

Company Overview Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform; combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision. About Us Rex is building a diversified portfolio of AI-powered tech products that solve real operational problems across multifamily, insurance, private equity, and real estate. Backed by deep domain knowledge and direct access to 50,000 residents, $5B in real estate assets, and 1M+ units via strategic partnerships, we develop products that are tested, refined, and deployed at speed. We operate across eight live tech products today, driving measurable results in automation, decision-making, compliance, and payments. From invoice processing and vendor credentialing to maintenance operating systems and conversational AI, our tools are saving thousands of hours and generating real ROI. Our 500+ teammates are united by a mission to catalyze human flourishing: building, testing, and scaling tools that serve real people in the real economy. The Opportunity We’re seeking a scrappy, high-output Founding Sales Development Representative (SDR) to partner with our Product and Sales Team in launching and scaling early-stage B2B technology ventures. This is a hands-on role for someone who thrives in a high-activity, fast-paced environment, and is eager to make an immediate impact by creating pipeline and fueling the first wave of revenue. This is not a role for someone waiting for inbound leads or operating with a playbook already written. We’re looking for a hungry, coachable, and relentless prospector who can create opportunities from scratch and support the commercialization of proven tools and products. The Role The Sales Development Representative (SDR) will partner closely with the Product and Sales Team to fuel early-stage pipeline growth for Rex’s emerging B2B technology ventures. This role is about driving the first spark of momentum, identifying target accounts, initiating conversations, and booking qualified meetings that lead to pilots and revenue. You’ll be on the front lines of customer outreach, ensuring our innovative products land in the right hands and helping shape how we go to market. This is a high-activity, results-driven role suited for someone eager to break into technology sales, thrive in a fast-paced environment, and work shoulder-to-shoulder with the team. Key Responsibilities

• Execute outbound prospecting via email, phone, LinkedIn, and other creative channels
• Research and identify target accounts aligned with each product’s ICP (Ideal Customer Profile)
• Qualify inbound and outbound leads, securing meetings for the Sales Team and product leads
• Craft concise outreach messaging, leveraging feedback to continuously improve conversion rates
• Track and report activity in CRM tools to build repeatable outreach processes
• Partner with the product team to refine scripts, objection handling, and playbooks
• Gather prospect feedback from early conversations and feed insights back to the team
• Support early-stage campaigns (events, webinars, industry outreach) to generate top-of-funnel activity

Ideal Candidate Profile

• 1-2 years of experience in a sales, business development, or customer-facing role (B2B tech preferred)
• Relentless prospector with comfort in cold calling, emailing, and LinkedIn outreach
• Coachable and eager to learn, with a bias toward action and experimentation
• Excellent written and verbal communication skills; can spark curiosity in a few sentences
• Highly organized with the ability to manage a high volume of outreach activity
• Thrives in ambiguity and fast-changing startup environments
• Mission-driven, scrappy, and excited to help launch new ventures from the ground up

Rex Ecosystem-Wide Mission Catalyze Human Flourishing through our products/services and to elevate/further humanity in all our business dealings. Rex Values / Rex Culture

• Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing/innovating on their behalf.
• Product/Service Passion. Our business thrives or dies by products/services.
• Ludicrous speed. Our default pace is extremely fast. Time is precious, life is short; and moving fast is more fun and effective.
• FAWOMO. We will find a way, or make one.
• Loves going to war: prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
• Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
• Fun. We should only do work, over the long run, that’s fun; and work with fun people. Jokes and humor welcomed; PC stuff and uptight behavior prohibited.
• Never-lose-money approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful; never risking what others have and need for what they don’t have and don’t need.
• Other-centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
• Creative cost cutting constantly. There's always a smarter way, always room to cut, always ways to do more with less – a cost advantage is a competitive edge.
• Fewer, more capable. Bias to as lean of a team as possible, with the highest competency – reducing communication and coordination, creating more effectiveness.
• Underdogs. What we’ve done is nothing compared to what we’re going to achieve now. We’re fighting to be the best, clawing and biting up and forward, aiming to be the champs, be #1. Scrappy AF no matter how much we accomplish. We’ve never ‘arrived’ in our minds. We’re the underdogs always.
• Other attributes valued. Pointblank forthrightness in conversation with teammates, brutally facing problems; velvet glove with iron fist in human dealings; shrewd as a serpent innocent as a dove; hardcore work hustle; invictus mentality; swagger with humility; quiet professionalism; thrifty and not materialistic; loves who they work with, loves what they do, and loves who we serve.

Compensation & Benefits Competitive salary and commission opportunity commensurate with experience Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Professional development opportunities to advance personal and professional growth
• Fully remote work flexibility, with travel required for strategic engagements

Employment Eligibility Requirements

• Applicants will be required to pass a background check and reference check prior to their first day to verify their employment eligibility. For finance focused positions a credit check may also be required.
• We operate in the following states: Alabama, Arizona, Colorado, Florida, Georgia, Indiana, Iowa, Nebraska, North Carolina, South Carolina, Tennessee, and Texas. At this time, we will only hire people who live in or will relocate to those states. We have a strong preference for Central Texas.