ICO/Go-To-Market Consultant - Decentralized Exchanges (DEX)

About SABZA

SABZA is a UK-based climate and digital infrastructure company building the next generation of tokenized sustainability and real-world asset (RWA) markets. Our mission is to democratize access to climate finance by transforming verified environmental assets—such as carbon credits, renewable energy outcomes, and sustainability certificates—into trusted, tradable digital instruments.

SABZA operates at the intersection of climate action, blockchain, and global trade, enabling transparent issuance, monetization, and retirement of carbon assets through secure tokenization frameworks. Our platforms are designed for institutional credibility and global scale, aligning with emerging ESG regulations, digital MRV, and cross-border compliance standards.

As we prepare for the launch of SABZA-backed tokens and decentralized market infrastructure, we are engaging experienced Web3 go-to-market leaders to help us enter global crypto markets, build liquidity, and execute high-impact ITO/ICO campaigns that support real-world climate outcomes.

About the Role

We are seeking an experienced DEX ICO/ITO/Go-To-Market (GTM) Consultant to lead the end-to-end launch of digital tokens/coins across global crypto markets. The consultant will design and execute market entry strategies, exchange readiness, and marketing & PR campaigns through ITO/ICO milestones, with a strong focus on liquidity, credibility, and investor trust.

This role is ideal for a proven Web3 operator who has successfully taken tokens from concept to exchange listings and driven multi-million-dollar offerings.

Key ResponsibilitiesToken & Market Launch Strategy

• Design and execute token go-to-market strategies for DEX and CEX environments
• Advise on whitepaper, token economics, vesting, liquidity strategy, and listing readiness
• Support token launches on leading exchanges (e.g., Binance, OKX, KuCoin, Bybit, DEXs)

Exchange & Ecosystem Enablement

• Prepare exchange pitch decks, data rooms, and listing documentation
• Coordinate with market makers, launchpads, custodians, and liquidity providers
• Guide compliance positioning (non-legal) aligned with global crypto norms

Marketing, Community & PR

• Build and execute full-funnel marketing strategies from pre-seed to ITO/ICO
• Lead PR, influencer, KOL, and media partnerships across crypto markets
• Drive community growth (Telegram, Discord, X, Web3 forums)
• Oversee campaign performance, investor sentiment, and traction metrics

Fundraising & Offering Execution

• Structure and manage ITO/ICO/IDO campaigns
• Support investor roadshows, AMAs, demo days, and launch events
• Align narrative, storytelling, and traction for institutional & retail investors

Advisory & Performance Optimization

• Act as a strategic advisor to founders and core teams
• Track KPIs: liquidity, volume, investor conversion, CAC, retention
• Continuously optimize GTM execution based on market feedback

Required Experience & Qualifications

• Proven experience leading ITO/ICO/IDO launches with $xM+ in cumulative offerings
• Demonstrable success stories (exchange listings, sold-out rounds, strong post-launch performance)
• Deep understanding of crypto markets, DEXs, CEXs, tokenomics, and Web3 growth
• Strong network across:
• Exchanges & launchpads
• Market makers & liquidity providers
• Crypto media, PR agencies, and KOLs
• Hands-on experience with Web3 marketing, PR, and community growth
• Ability to work independently with distributed, founder-led teams

Nice to Have

• Experience launching DeFi, RWA, Climate/Carbon, AI, or Infrastructure tokens
• Prior role as Head of GTM, Token Strategist, or Web3 Growth Lead
• Background in venture capital, crypto advisory, or launchpad operations

Compensation & Incentives

• Success-fee-based compensation aligned with industry benchmarks (stock options etc.)

Performance incentives tied to:

• Exchange listings
• Liquidity milestones
• Fundraising outcomes
• Community and traction metrics
• Long-term upside possible (tokens, advisory allocation, or revenue share)

Work Model

• 100% Remote
• Flexible working hours
• Milestone-driven engagement

How to Apply

Interested candidates should share:

• Brief background and launch track record
• ICO/ITO case studies (with metrics where possible)
• Preferred engagement model and success-fee expectations

Applications applied through LinkedIn are accepted only