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Own the strategy behind one of SentinelOne's highest-priority demand generation campaigns. This U.S. remote Integrated Campaign Manager role offers a stated base salary range of $108,000 - $149,000 USD and connects global campaign strategy with measurable pipeline outcomes.
Bring 3-5 years of B2B marketing experience, cybersecurity industry knowledge, and the ability to turn technical positioning into campaigns across paid digital, events, webinars, email, and ABM. You'll work with Product Marketing and regional leaders across AMER, EMEA, and APJ. Open the full role on SalaryGuide for the job breakdown and resume tailoring to the JD.
Role Snapshot
- Title: Integrated Campaign Manager
- Company: SentinelOne
- Location: United States, remote
- Base salary: $108,000 - $149,000 USD, with location-based variation
- Experience: 3-5 years in B2B marketing, focused on integrated campaigns and demand generation
Company Overview
SentinelOne operates at the intersection of AI and cybersecurity. Its AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems, combining real-time analytics and intelligent automation to deliver autonomous detection and response.
About the Role
Within the Demand Generation & Campaigns team, you'll own an integrated campaign from strategy and creative briefing through launch, optimization, and pipeline reporting. You'll connect Product Marketing, regional leaders, and channel teams around a cohesive campaign strategy, with accountability for performance.
Responsibilities
- Own end-to-end campaign strategy, translating product positioning into cross-channel programs that connect awareness to pipeline.
- Manage the campaign calendar, deliverables, dependencies, and stakeholder coordination; identify opportunities across adjacent campaigns.
- Brief content assets for each funnel stage and provide messaging direction informed by campaign performance and audience insights.
- Align partner activations and regional execution with the campaign timeline, coordinating localization and reusable campaign kits.
- Partner with paid media teams on audience targeting, ICP and ABM alignment, creative testing, and spend optimization.
- Own webinar acquisition, promotion, and follow-up strategy, and collaborate on email nurture tracks and lifecycle journeys.
- Work with ABX teams on account targeting using 6sense or DemandBase intent signals, personalized plays, and alignment with SDR and sales outreach.
- Own KPI dashboards and reporting; ensure campaign tagging and attribution in Salesforce and Tableau, monitor funnel conversion and account engagement, and recommend budget, channel, and creative adjustments.
Qualifications
- 3-5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation.
- A track record of launching campaigns across paid digital, events, content/email, and/or ABM.
- Cybersecurity marketing experience, particularly targeting security operations or IT/security leadership.
- Experience collaborating with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops in a matrixed organization spanning global strategy and regional execution.
- Familiarity with Marketo and Salesforce, plus strong project management skills across stakeholders, timelines, and deliverables.
- An analytical approach to campaign performance and excellent writing skills for translating technical messaging into clear campaign briefs and copy direction.
- Fluency with AI tools for marketing research, briefing, analysis, and content iteration; comfort collaborating across time zones.
Nice to have: Experience with partner-led organizations and MSPs/MSSPs, distribution partners, or CSPs; hands-on 6sense or DemandBase experience; ABX account selection, tiering, and personalized plays; multi-touch attribution in Salesforce; and multi-market localization.
Compensation and Benefits
- Base salary range of $108,000 - $149,000 USD. Pay varies by candidate location; a different range may apply in some locations and will be provided during recruiting.
- Restricted Stock Units (RSUs) and Employee Stock Purchase Plan (ESPP).
- Flexible time off, paid company holidays, paid sick time, gender-neutral parental leave, and grandparent leave.
- Medical, dental, and vision coverage; 401(k) with company match; life and disability insurance; health and dependent care FSA.
- Voluntary hospital, accident, and critical illness benefits; Employee Assistance Program; ARAG pre-paid legal; Nationwide pet insurance; Cancer Care program; and global business travel medical insurance.
- Home office allowance, mobile phone reimbursement, wellness coach, and wellness/gym reimbursement.
- Fertility coverage and adoption/surrogacy reimbursement.
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Apply Through SalaryGuide
Ready to turn cybersecurity positioning into integrated campaigns that drive pipeline? The full role opens on SalaryGuide. Review the details and apply.
