About Stepprs
Stepprs is a DTC massage insole brand with over 1,000,000 customers. We build for people who are on their feet all day, and we sell direct at stepprs.com. We’re a remote-first team that moves fast, tests everything, and cares about numbers over opinions.
The role
You’ll own email and SMS at Stepprs. Strategy, calendar, copy, flows, results. It’s your channel, and you’ll be trusted to run it.
We send a high volume of campaigns, so this is not a “one newsletter a week” job. We need someone who can keep volume high while keeping click rates up and unsubscribes down, which comes down to smart segmentation and emails people want to open.
What you’ll do
- Plan and build the monthly email and SMS calendar
- Decide the strategy and angle for every send
- Write the copy yourself (subject lines, body, SMS)
- Segment every send properly so the right message hits the right people
- Continuously A/B test our flows and campaigns, and act on what you learn
- Watch click rate, unsubscribe rate, deliverability and revenue per send, and report on them
- Work with our in-house designers to get emails built
What we’re looking for
- Proven experience running email for e-commerce brands, ideally DTC
- Highly skilled in Klaviyo: segments, flows, A/B tests, reporting
- Proof of results. Real campaigns and flows you ran, with the numbers
- Strong direct-response copywriting. You write emails that sound like a person and sell
- You know how to send often without burning the list
- Full ownership mindset. You don’t wait to be told what to send next
Nice to have
- SMS campaign experience in Klaviyo
- WhatsApp marketing experience
- Experience at a high-volume brand or a DTC email agency
This isn’t for you if
- Your background is corporate CRM or B2B newsletters, or you’ve managed email without writing and building it yourself.