Commercial Co-Founder

Commercial Co-Founder – Electronics Retail / Fintech | Equity | Pre-Seed

I'm building Techster — a platform designed to help electronics retailers retain customers at upgrade instead of losing them to Amazon or carriers.

The problem

UK independent electronics retailers sell a device once, then lose the customer at upgrade — usually 24 months later — to Amazon, Currys, or a carrier. That's hundreds of thousands of upgrades leaking out of the independent retail channel every year.

What Techster does

Techster embeds into retailer checkouts and gives customers device subscriptions plus upgrade credit that accumulates over their device cycle — but can only be redeemed at the same retailer. By the time upgrade day comes, switching means walking away from real money. Most customers won't.

It's structural retention, not a loyalty scheme. The switching cost is built in from day one.

What I need

Someone who already has relationships with independent UK electronics retailers.

You directly know commercial officers or heads of e-commerce or CEOs.

The immediate goal is securing the first pilot retail partners - everything else follows from that.

You'd be focused on:

Retailer partnerships and LOIs

Commercial strategy and go-to-market

Industry and investor relationships

Business development with distributors and finance partners

Essential background

Experience in consumer electronics retail, telecoms, or device distribution

A network you can actually call on - warm relationships with retailers or distributors

Track record of closing commercial deals, not just managing them

Startup or early-stage experience a strong plus

Who this role is for

This role is most likely a fit if you've previously worked in:

• Currys / Dixons / Carphone Warehouse
• a mobile carrier (O2, EE, Vodafone, Three)
• electronics distribution or device wholesale
• independent phone retail groups

You already know people in the industry and can open doors with retailers directly.

You understand this industry

You already understand the fundamentals of electronics retail:

• device upgrade cycles
• device margin structures
• accessory economics
• retail distribution channels

You understand the commercial pressures retailers face.

What's on offer

Co-founder level equity. You'd be shaping the company from day one, not joining a finished product.

Interested?

Send me a message with a brief note on your background, one commercial deal or partnership you've closed that's relevant, and why this specific problem interests you.

Serious people only.

I'm looking to have first conversations in the next two weeks

If you're the right person, you'll already have a specific retailer in mind you could call this week