Graphic Designer

🎯 Performance Graphic Designer (Static Ads – Meta)IEPGD005Own the research. Own the ideas. Own the output.Job Snapshot

This role exists to consistently produce high-performing static ad creatives that drive profitable growth on Meta.

You are not here to “design assets” or wait for briefs.

You are here to find what works, turn it into ads, and scale it through volume and iteration.About the Company

We are a fast-scaling DTC e-commerce business operating in the US market across two core brands:

• A wireless dog fountain brand
• A dog supplement brand

Both brands are heavily invested in Meta and Google Ads, where creative performance is a primary growth driver—not a support function.

Our model is built on:

• Direct response marketing
• High-volume creative production
• Rapid iteration based on real performance data

We’ve already validated what works.

Now the focus is scaling it—by increasing output, improving speed, and consistently producing creatives that perform.

The Role Overview

This role exists to own the end-to-end production of static ad creatives

so that new winning hooks, angles, and concepts are consistently identified and tested

which results in improved ROAS, faster iteration cycles, and scalable creative output without founder involvement.

You will own the full pipeline: research → ideation → briefing → design → iteration.Responsibilities (Outcome-Based)

You are accountable for:

• Producing 12–15 complete creative briefs per week, each with 3–5 distinct hooks/angles
• Conducting deep customer and market research (reviews, comments, competitors, Reddit, etc.)
• Turning insights into clear hooks, messaging angles, and structured ad concepts
• Designing high-converting static ads (product images, review ads, ugly ads, headline creatives)
• Iterating on winning creatives based on performance data to extend lifecycle and scale
• Maintaining a consistent pipeline of test-ready creatives without relying on external directionWhat Success Looks Like

You’re winning in this role when:

• You consistently deliver 12–15 high-quality briefs weekly with strong variation in hooks
• A meaningful percentage of your creatives hit or exceed ROAS and CPA targets
• New winning angles are identified regularly—not just iterations of existing ones
• Time from idea → test → profitable creative is consistently reduced
• Founders and leadership are no longer involved in creative ideation

Required ExperienceSeniority Level: Mid–Senior (3–5+ years minimum)

This is a high-ownership role requiring both execution and thinking.

You must have:

• Proven experience creating static ads for Meta that have scaled spend
• Strong ability to independently conduct customer research and generate ad angles
• Deep understanding of direct response psychology (hooks, pain points, desires)
• Experience owning creative production end-to-end (not just design execution)
• Ability to produce high volume without sacrificing performance quality
• Experience working with DTC or eCommerce brands
• Familiarity with AI tools for creative production and iterationTools / Environment

You’ll work across:

• Meta Ads Manager (performance analysis)
• Canva, Photoshop, or Figma (creative production)
• Foreplay, Atria, Meta Ads Library, AdSpy, PipiAds (research & inspiration)
• Google Docs & Sheets (briefs, tracking, reporting)
• Slack (communication)
• ClickUp (task management)

Work Environment

• Fully remote
• Fast-paced, high-output environment
• High ownership, low micromanagement
• Clear performance expectations
• Direct collaboration with marketing and media buying teams

You are expected to figure things out, not wait for direction.Compensation & Benefits

• Compensation: $1200-$1800
• Details shared during the hiring process

Hiring Process

1. Application review (portfolio required)
2. Interview (ownership and thinking focus)
3. Creative strategy & execution test (mandatory)
4. Offer

Who Thrives Here

You’ll thrive if you:

• Can generate ideas from raw research without needing direction
• Think in hooks, angles, and outcomes—not just visuals
• Enjoy owning the full creative process end-to-end
• Move fast and iterate based on performance data
• Take responsibility for whether creatives work—not just whether they’re delivered

Who Will Struggle

This role is not a fit if you:

• Need briefs, copy, or direction handed to you
• Only want to “design” without research or thinking
• Prefer low-volume, highly polished design work
• Avoid accountability for performance outcomes
• Rely on others to generate ideas

Application CTA

If you can consistently produce high-quality static ads at speed—and have proof:

👉 Apply here: https://forms.gle/66JgUgcFXR1pE8JNA

Include a portfolio with real ads, context, and (ideally) performance insight.

Please note: due to the volume of applications, only shortlisted candidates will be contacted.