Copywriter

Thrivin is a fast-growing women's activewear brand on a mission to empower women to feel confident, strong, and their best selves. As a rapidly scaling, digitally native ecommerce business, we're building a brand that connects with women around the world through innovative products, compelling storytelling, and a strong community. We're looking for a talented, creative, and commercially minded Copywriter to help shape and elevate our brand voice across every customer touchpoint.

About the Role

As our Copywriter, you'll be responsible for crafting engaging, on-brand, and conversion-focused copy across our marketing channels, from paid social ads and UGC scripts to website content, CRM campaigns, and organic social media.

You'll play a key role in ensuring our messaging is consistent, compelling, and aligned with our brand identity, while adapting your writing style to suit different audiences, platforms, and campaign objectives.

We're looking for someone who understands the balance between brand storytelling and performance-driven copywriting, someone who can write copy that builds an emotional connection with our audience while ultimately driving engagement and conversions.

Key Responsibilities

Paid Advertising & Performance Copy

• Write compelling, conversion-focused copy for paid advertising campaigns across Meta, TikTok, and other digital platforms.
• Develop attention-grabbing hooks, headlines, CTAs, and ad messaging that resonate with our target audience.
• Collaborate with the Growth and Performance Creative teams to test and optimise messaging based on campaign performance.
• Adapt copy for different customer segments, products, campaigns, and stages of the marketing funnel.

UGC & Creative Content

• Review, refine, and optimise UGC scripts, creator briefs, and video concepts to ensure strong messaging and brand consistency.
• Collaborate with the Performance Creative team to develop engaging hooks, storytelling angles, and persuasive product messaging.
• Ensure creator-led content feels authentic, relatable, and natural while communicating key product benefits.
• Identify opportunities to strengthen scripts and creative concepts to improve engagement and conversion.

Website & Ecommerce Copy

• Create engaging and persuasive website copy, including product descriptions, landing pages, collection pages, and promotional messaging.
• Ensure product benefits and unique selling points are communicated clearly and consistently.
• Work closely with the Ecommerce team to optimise website messaging for customer experience and conversion.

CRM & Customer Communications

• Write engaging copy for email marketing campaigns, automated customer journeys, and SMS communications.
• Develop compelling subject lines, preview text, promotional messaging, and retention-focused content.
• Collaborate with the CRM team to ensure messaging is relevant, personalised, and aligned with customer lifecycle objectives.

Organic Social & Brand Messaging

• Develop engaging captions, campaign messaging, and storytelling content for Instagram and other organic social channels.
• Maintain a consistent and recognisable tone of voice across all brand communications.
• Support product launches, seasonal campaigns, promotions, and wider brand initiatives.
• Collaborate with the Marketing, Social, Creative, and Ecommerce teams to ensure cohesive messaging across channels.

About You

• Proven experience as a Copywriter within a fast-paced ecommerce, DTC, fashion, beauty, lifestyle, or activewear brand.
• Strong understanding of both brand-led storytelling and performance marketing copywriting.
• Experience writing high-converting paid social ad copy, particularly for Meta and TikTok.
• Confident reviewing and refining UGC scripts, creative briefs, and creator-led content.
• Experience writing across multiple channels, including website, CRM, paid media, and organic social.
• Excellent written English with exceptional attention to detail, grammar, and tone of voice.
• Strong understanding of female consumer audiences and how to create messaging that resonates with them.
• Ability to adapt tone and messaging for different platforms, audiences, and campaign objectives.
• Commercially minded, with an understanding of how copy influences customer behaviour, engagement, and conversion.
• Comfortable working in a fast-moving environment, managing multiple projects and collaborating with cross-functional teams.
• Proactive, creative, organised, and confident bringing fresh ideas to the table.

What We Offer

• Fully remote working environment with flexibility and autonomy.
• The opportunity to join a rapidly scaling international activewear brand.
• A creative, ambitious, and collaborative team passionate about building something exceptional.
• The chance to make a genuine impact on how our brand communicates and connects with its audience.
• Opportunities for professional growth as the business continues to expand.