Marketing Manager

Position: Marketing Manager

Location: Remote (FL, AZ, PA preferred)

Reports to: Senior Director, Brand Marketing

Position Description: This role helps to drive Trulieve’s brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand management—from strategy through analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.

Responsibilities:

• Develop, execute, and analyze brand strategies and customer retention campaigns aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
• Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
• Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets.
• Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location.
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
• Comply with all security policies and procedures in each territory.

Qualifications:

• Bachelor’s degree preferred
• 8+ years of experience in a marketing and/or retail related role
• Brand Marketing experience is highly preferred
• Understanding of beverage distribution networks preferred

Additional Requirements:

• Proficient use in the suite of Microsoft office products.
• Exceptional writing abilities regardless of the subject-matter
• Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
• Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
• Ability to influence co-workers including leadership.
• Proactive, self-starter
• Detail-oriented, collaborative, and creative team-player
• Must be able to work in a fast-paced, fluid environment under intense deadlines