Digital Marketing Specialist – Children's Books

This role focuses on driving online sales for a series of children’s books aimed at ages 1 to 4, published by an established business owner in Central Portugal. The primary objective is to develop and execute effective digital marketing strategies that consistently generate a minimum of 15 book sales per day. The ideal candidate will provide expert guidance, clear communication, and proven solutions to maximize return on investment, supporting a long-term partnership. The position requires a results-driven marketer who can work independently, educate the client on best practices, and deliver measurable outcomes in a competitive online environment. Deliverables

• Develop and implement a comprehensive digital marketing plan tailored to children’s book sales.
• Set up and manage targeted online advertising campaigns (e.g., Google Ads, Facebook/Instagram Ads).
• Optimize website and sales funnels for increased conversions.
• Create and schedule engaging content for social media platforms to build brand awareness and drive traffic.
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to achieve sales targets.
• Provide clear, actionable guidance to the business owner on digital marketing best practices.
• Recommend and implement cost-effective marketing tools and platforms.

Requirements

• Proven experience in digital marketing, preferably with book publishing, e-commerce, or children’s products.
• Strong knowledge of online advertising platforms, SEO, and social media marketing.
• Ability to design and execute campaigns that deliver measurable sales results.
• Excellent communication skills, with the ability to explain digital marketing concepts to non-experts.
• High level of integrity, reliability, and a track record of building long-term client relationships.
• Self-motivated, organized, and able to work independently.
• Familiarity with the UK and European markets is a plus.
• Availability for ongoing collaboration and support.

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