Acorns is a leading financial wellness company dedicated to helping everyday Americans grow their money for the long term. Founded in 2014, Acorns has expanded into a global organization offering a suite of products tailored for various life stages, including kids, teens, adults, and parents. Recognized as one of America's Best Financial Services of 2026 by TIME, Acorns has served over 16 million users and facilitated the saving and investing of over $33 billion, primarily through micro-investing strategies that leverage spare change and small contributions. The company’s mission is to empower individuals with the tools and knowledge needed to build wealth and achieve financial wellness. Acorns operates as a remote-first organization, providing flexibility and optional office access in Irvine, CA.
About The Role
Acorns is seeking a Data Analyst II specializing in Marketing Analytics to serve as an experimentation lead and strategic partner for the Marketing team. This role is pivotal in driving the marketing measurement roadmap, encompassing experimentation, forecasting, and incrementality testing. The successful candidate will collaborate closely with Marketing leaders and third-party agencies to define test scopes, prioritize initiatives, and establish success criteria. As an individual contributor, the Data Analyst II will ensure statistical rigor in marketing analytics, mentor junior analysts, and translate complex data insights into actionable strategies that influence long-term budget and channel decisions. The role demands a high degree of autonomy, technical expertise, and a passion for driving impactful marketing outcomes through data-driven experimentation and forecasting.
Qualifications
- Minimum 5 years of experience in marketing analytics, media measurement, or a related field with a proven track record of influencing strategic marketing decisions.
- Hands-on experience designing and executing geo holdout tests or similar geo-based incrementality methodologies.
- Proficiency in building marketing forecasting models such as spend/response models, Marketing Mix Modeling (MMM), or channel-level forecasting.
- Deep expertise in experimentation methodologies including A/B testing, hypothesis testing, sample size estimation, and statistical power analysis applied in marketing contexts.
- Advanced skills in SQL and Python within cloud data environments like Databricks and BigQuery.
- Experience working with marketing measurement tools and platforms, including MMM/incrementality platforms and ad platform reporting (e.g., Google, Meta).
- Strong understanding of marketing and customer psychology, particularly how channel and campaign decisions impact acquisition and retention.
- Demonstrated ability to manage complex analytics projects independently from discovery through implementation.
- Proven commitment to mentorship and technical leadership, including conducting code reviews and promoting best practices.
- Strong drive for delivering innovative products and solutions aligned with organizational goals.
- Optimistic mindset towards societal change and a belief in the mission of financial wellness.
- Lead the marketing measurement roadmap by collaborating with Marketing and external agencies to define test scopes, priorities, and success metrics.
- Design and execute geo holdout tests and other incrementality methodologies to isolate and measure true marketing lift.
- Partner with Data Science teams to maintain accurate priors and data inputs for Marketing Mix Modeling (MMM).
- Establish and uphold rigorous standards for marketing experimentation, including sample size determination, statistical power, confidence intervals, and post-experiment analysis.
- Develop and maintain forecasting models that incorporate seasonality, channel saturation, and macroeconomic trends to guide budget allocation.
- Analyze large-scale data platforms such as Databricks and BigQuery to uncover channel inefficiencies, investigate anomalies, and generate strategic insights.
- Leverage AI tools and automation workflows to streamline data extraction, automate analyses, and enhance engineering and analytical throughput.
- Provide technical leadership and mentorship to junior and mid-level analysts, fostering a strong data-driven culture.
- Translate analytical findings into actionable recommendations that influence marketing strategy and long-term financial planning.
- Competitive salary and stock options.
- Comprehensive benefits package for employees and their families.
- Flexible work location and hours, including paid time off.
- 401(k) matching program.
- Monthly Acorns account contributions and GoHenry accounts for families.
- Access to mindfulness and financial wellness resources such as Headspace and Addition Wealth.
- Career development programs including ongoing training sessions, development plans, and access to Cornerstone’s online training platform.
- Roots Leadership Program for emerging leaders.
- Community week onsite gatherings and various virtual events.
- Collaborative and motivated team environment focused on mission-driven work.
Acorns is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability status, veteran status, or any other characteristic protected by law. We encourage applicants from all backgrounds to apply and join us in our mission to deliver financial wellness for all.