LiveRamp is at the forefront of responsible data collaboration, connecting the world’s leading brands, retailers, financial services providers, and healthcare innovators. As AI-driven consumer experiences evolve, LiveRamp’s data collaboration network significantly enhances the breadth and precision of data powering marketing AI capabilities. This enables deeper customer insights and measurable performance on a global scale. Headquartered in San Francisco, California, LiveRamp operates offices worldwide and continues to lead innovation in data collaboration and identity solutions. Learn more at LiveRamp.com.
About The Role
We are seeking a Principal Product Marketer to join our Marketing and Advertising Solutions Product team in a fully remote capacity. This senior strategic role operates at the intersection of product, technology, customers, and commercial strategy for LiveRamp’s Identity portfolio. Unlike traditional product marketing roles focused mainly on launches and content creation, this position serves as a key business partner to Product and Commercial leadership, shaping the strategy, commercialization, and growth of our Identity offerings.
The Principal Product Marketer will develop and evangelize a comprehensive point of view on Identity as a foundational capability within LiveRamp’s platform and the broader advertising and marketing ecosystem. Responsibilities include owning the go-to-market strategy, influencing product roadmaps, engaging with customers and partners, and driving commercialization efforts through the entire product lifecycle. This role demands a blend of technical expertise, strategic insight, and customer engagement to translate complex technology into clear business value and growth opportunities.
Qualifications
- Significant experience at the intersection of technology, product, customers, and commercial strategy through roles such as product marketing, product management, solutions consulting, sales engineering, or product strategy.
- Deep knowledge of adtech, martech, or data-driven marketing, especially related to Identity and its role in the advertising and marketing ecosystem.
- Technical curiosity and ability to understand complex products, establishing credibility with technical teams and customers.
- Experience engaging directly with enterprise customers and navigating both technical and executive-level conversations.
- Strong understanding of the commercialization lifecycle, including market demand, product-market fit, adoption, and growth.
- Proven ability to leverage market intelligence, customer insights, competitive analysis, and commercial data to influence strategy and decision-making.
- Exceptional organizational skills to manage ambiguity, prioritize initiatives, and drive cross-functional projects forward.
- Executive presence and strategic judgment to partner with senior leaders and build alignment without direct authority.
- Comfortable acting as a visible subject matter expert and evangelist for Identity solutions.
- Preferred: Expertise in identity resolution, identity infrastructure, or related adtech/martech capabilities.
- Preferred: Experience in customer-facing technical roles such as solutions consulting, sales engineering, or solution architecture.
- Preferred: Proven track record in taking complex technology from early stages through launch, adoption, and scale.
- Preferred: Experience partnering with enterprise sales organizations on strategic commercialization programs.
- Preferred: Skilled in using pipeline, revenue, adoption, and customer data to evaluate performance.
- Preferred: Experience developing executive-level narratives and presenting to senior audiences.
- Preferred: Experience working across global, highly cross-functional teams.
- Own the go-to-market strategy for the Identity portfolio, defining market opportunities, target customers, value propositions, commercial models, and growth pathways.
- Act as a senior strategic partner to Product leaders and executives by integrating customer insights, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions.
- Develop deep technical and market expertise on LiveRamp’s Identity and data collaboration capabilities and the broader adtech/martech ecosystem.
- Translate complex technology into clear customer value propositions and adoption requirements.
- Define and evangelize the role and value of Identity internally and externally, building understanding across the platform, customers, partners, and industry.
- Engage directly with customers, prospects, partners, and industry leaders as an Identity expert to support discovery, strategic conversations, early adoption, and commercial opportunities.
- Manage commercialization activities across the Identity product lifecycle, including market demand, product-market fit, launch, adoption, scale, and optimization.
- Collaborate with Industry Teams, Sales, Customer Success, Enablement, and other commercial teams to analyze pipeline, bookings, adoption, usage, and customer feedback, translating insights into actionable initiatives.
- Establish commercialization goals and success metrics encompassing market readiness, pipeline, revenue, adoption, customer value, and demand.
- Diagnose underperformance issues and coordinate cross-functional teams to improve outcomes.
- Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement materials, and proof points with a focus on commercial impact.
- Lead early adopter and launch programs by defining target customers, success criteria, feedback mechanisms, and scaling evidence.
- Influence senior leaders across Product, Commercial, Marketing, and other functions to create alignment and momentum without direct authority.
- Serve as a visible thought leader representing LiveRamp’s Identity point of view externally to customers, partners, and industry forums.
- Competitive annual base compensation range from $159,000 to $234,000, with total compensation reflecting experience, skills, location, and internal equity.
- Remote work flexibility supporting work-life balance.
- Opportunity to work at a leading company shaping the future of data collaboration and AI-driven marketing.
- Engagement with cutting-edge identity and data collaboration technologies within a global, cross-functional environment.
- Collaborative culture emphasizing innovation, diversity, and professional growth.
- Access to comprehensive benefits packages (details provided upon hire).
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled). We do not discriminate in recruiting, hiring, training, promotion, or other employment decisions based on race, color, sex, age, religion, national origin, protected veteran status, disability, sexual orientation, gender identity, genetics, or any other protected status. Qualified applicants with arrest and conviction records will be considered in accordance with applicable laws. We are committed to providing reasonable accommodations during the hiring process to ensure an equitable experience for all candidates. LiveRamp values diversity and inclusion and strives to foster a welcoming work environment for everyone.