You've mastered the hands-on side of performance marketing.
You can get into Google or Meta, interrogate an account and quickly work out what's happening. You don't just know that CPA increased or ROAS dropped. You want to understand why, form a hypothesis, test it and turn what you learn into growth.
Now you want more ownership.
More influence. A bigger challenge. And the opportunity to help build something rather than simply inherit somebody else's playbook.
We're partnering with a fast-growing European consumer brand that has built a strong DTC business in Germany and is now preparing for its next chapter of international growth.
They're looking for a Senior Performance Marketing Manager to help lead it.
You'll take ownership of €150k+ in monthly spend across Google, Meta and Microsoft, with investment expected to increase as the business scales.
But this isn't about keeping the existing machine running.
You'll have the freedom to question it.
There are established accounts, years of data and a successful customer proposition, but also significant opportunity to improve account structure, tracking, Shopping and PMax, product feeds, testing, automation and how data is used to make decisions.
One of your biggest challenges will be taking a brand that has successfully acquired within its core audience and helping it reach the much larger mainstream market.
At the same time, the business is moving towards a subscription-first model, so you'll be thinking beyond today's conversion. New customer acquisition, retention, LTV and the quality of growth all matter.
You'll work directly with the Head of Ecommerce, but they aren't looking for someone who simply executes ideas.
They want a sparring partner.
Someone who brings their own perspective, challenges assumptions and can say, "This isn't working. Here's why I think that is, and here's what we should test next."
You'll need to be genuinely hands-on and technically strong across both Google Ads and Meta, with experience managing meaningful six-figure budgets in a DTC/FMCG environment.
Pet experience would be brilliant, but it isn't essential. Supplements, health & wellness, food & beverage or another physical, repeat-purchase consumer category could be just as relevant.
And this role should get bigger.
The business is beginning its expansion beyond its core German-speaking markets, with further European markets ahead.
The opportunity is to take what works in Germany, improve it, and then help build the performance engine that can be replicated internationally.
As that happens, this role can evolve from a senior, hands-on operator into a global performance leader, with additional talent built around you.
So if you still love getting into the detail, but you're ready for more ownership, international exposure and the chance to build the next stage of a DTC growth story, we should talk.
Interested? Get in touch for a confidential conversation.
Senior Performance Marketing Manager | SEA & Meta
Germany | Remote | €80,000–€90,000
