Senior Graphic Designer

Senior Graphic DesignerFully Remote | Global Fashion Brand

Our client is a global fashion brand looking for a Senior Graphic Designer who can take ownership of major creative projects, shape the direction of campaigns and raise the standard of work across the wider design team.

They already have a strong brand and an established creative function. What they need now is somebody who can operate beyond execution: someone who can understand the commercial objective, develop the idea and carry it consistently across Ecommerce, digital marketing, social, retail and campaign creative.

You will still be hands-on. This is not a role where you simply review everybody else’s work and sit in meetings. You will be responsible for delivering some of the brand’s most important and visible creative, while also helping less experienced designers produce better work.

You will:

• Own complex creative briefs from initial concept through to final delivery, working with a high level of independence.
• Develop high-impact creative across Ecommerce, website content, email, paid social, organic social, digital advertising, product launches, retail environments, events and brand activations.
• Contribute properly developed ideas during campaign planning, rather than waiting for somebody else to decide the creative direction.
• Work with the wider creative team to develop seasonal campaign concepts, visual identities and creative systems that can be translated across every customer touchpoint.
• Balance strong creative thinking with the commercial requirements behind the brief, whether that is driving engagement, supporting a product launch or improving campaign performance.
• Partner closely with Ecommerce, Digital Marketing, Content and Retail teams, translating their priorities into clear and effective creative solutions.
• Lead the design workstream across multi-channel campaigns, coordinating multiple formats, stakeholders and deadlines without creating a bottleneck.
• Review creative work produced by junior and mid-level designers, providing direct, useful feedback and helping improve the overall quality of the team.
• Act as a guardian of the brand, identifying inconsistencies and ensuring the visual identity is applied properly across different channels and departments.
• Develop and maintain templates, asset libraries, brand guidelines and internal creative tools that allow the team to work quickly without lowering the standard.
• Stay close to what is happening across fashion, digital design, sport, music and wider culture, using those insights to influence the work rather than simply collecting references.
• Identify new tools, technologies and processes that can improve creative output and make remote collaboration more effective.

Who they need

The most important part first: you must currently work, or have recently worked, in a similar in-house role for a fashion brand.

They are looking for somebody who already understands:

• The pace and volume of creative required within a fashion business.
• How campaign calendars, product launches and trading priorities affect the work.
• The difference between producing an attractive asset and producing creative that performs.
• How to take one campaign idea and execute it consistently across Ecommerce, email, social, digital marketing and retail.
• How to work closely with commercial teams without allowing the creative to become diluted.
• How to give constructive feedback and improve the work of other designers.

You are likely to be a Senior Graphic Designer, Senior Digital Designer or an experienced mid-level designer already operating at this level.

Your portfolio should show complete campaigns and strong digital work produced for a fashion brand. They will want to see how you think, how you develop an idea and how you translate it across different channels, not just a collection of isolated assets.

An agency background can be relevant, but only where you have had substantial ownership of ongoing creative for established fashion brands. This is not suited to somebody trying to move into fashion for the first time.

The reality of the role

There will be a high volume of work, multiple stakeholders and campaigns moving across several channels at once. You will need to be organised, comfortable making decisions and able to flag problems before they become missed deadlines.

In return, you will have genuine ownership of major campaigns, a visible influence on the evolution of a global fashion brand and the opportunity to help lift the creative standard of an established team.