Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Australia. The Lifecycle Marketing Manager will own the strategy and execution of marketing programs that transform customer engagement into measurable pipeline growth. This role sits at the center of demand generation, marketing automation, and revenue operations, helping prospects and customers move seamlessly through their journey. You will design scalable lifecycle programs, optimize nurture strategies, and build systems that improve conversion across multiple channels. Working closely with Product Marketing, Sales, Customer Success, and Operations teams, you will translate business goals into impactful marketing initiatives. The ideal candidate is a strategic thinker who also enjoys hands-on execution, from designing operating models to building campaigns in marketing automation platforms. This is an opportunity to shape a mature lifecycle engine within a fast-growing technology environment and directly influence business growth. Accountabilities As the Lifecycle Marketing Manager, you will be responsible for building and optimizing the systems, programs, and processes that drive customer engagement, pipeline generation, and revenue growth. Your key responsibilities will include:

• Developing and improving lifecycle marketing strategies across the entire customer journey, from initial awareness through expansion and retention.
• Creating scalable nurture programs that educate prospects, increase engagement, and generate qualified demand from large audiences.
• Building repeatable lifecycle campaigns that support product marketing initiatives across different products and regions.
• Defining lifecycle program goals, success metrics, entry and exit criteria, and optimization strategies.
• Managing inbound demand acceleration initiatives, including lead qualification, routing, recycling, and hand-raiser programs.
• Owning email marketing strategy, including templates, governance, quality standards, deliverability improvements, accessibility, and performance optimization.
• Creating customer lifecycle and expansion programs in partnership with Customer Success and Product Marketing teams.
• Acting as a key connector between Marketing, Sales, Revenue Operations, and Product teams to align priorities and execution.
• Establishing reporting frameworks, analyzing funnel performance, and running experiments to continuously improve lifecycle outcomes.
• Documenting processes and developing scalable operating models that improve consistency across teams.

Requirements The ideal candidate will bring strong experience in lifecycle marketing, marketing automation, and B2B growth strategies, combined with excellent analytical and communication skills. Required qualifications include:

• 5+ years of experience in lifecycle marketing, marketing automation, demand generation, or growth marketing within a B2B SaaS environment.
• Proven experience creating lifecycle strategies and building programs beyond simple campaign execution.
• Strong hands-on experience with HubSpot or similar marketing automation platforms.
• Experience designing nurture journeys that influence complex B2B buying processes.
• Deep understanding of lead management, scoring, routing, and sales alignment strategies.
• Strong analytical capabilities with a data-driven approach to experimentation and optimization.
• Excellent stakeholder management skills and the ability to influence cross-functional teams.
• Strong written and verbal communication skills with the ability to translate business objectives into marketing programs.
• Experience in cybersecurity, enterprise SaaS, or complex technology markets is a plus.
• Familiarity with intent data, behavioral marketing, customer expansion programs, or matrixed product marketing organizations is advantageous.

Benefits The role offers a flexible and supportive environment with benefits designed to support professional growth, wellbeing, and remote work:

• Fully remote working environment with flexibility and autonomy.
• Monthly lifestyle subsidy supporting financial, physical, and mental wellbeing.
• Work-from-home setup allowance to help create an effective workspace.
• Annual learning and development allowance to support career growth and professional development.
• Paid time off plus additional company leave days for rest and recharge.
• 18 weeks of paid parental leave regardless of parenting role.
• Personal leave allowance, including sick and caregiver leave.
• Provision of high-quality hardware for your role.
• Personal device security and online privacy protection subscription.
• Access to paid generative AI tools to enhance productivity and innovation.
• Opportunity to work in a global technology environment with a strong focus on collaboration and continuous improvement.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.