Digital Marketing Manager

Overview

Instacoins Group is a crypto platform with a wider mission. Beyond buying and selling crypto, we connect digital finance with real-world value across travel, lifestyle, and B2B trade.

We are looking for a Digital Marketing Manager to lead our online growth. Reporting directly to the Head of Marketing, you will manage SEO, PPC, social media and website content maintenance. The ideal candidate is proactive, creative, and always up to date with digital trends. If you’re skilled at driving campaigns that deliver measurable results, this role is for you.

What We Have

• A growing crypto platform with active buy/sell services
• Business units in travel, lifestyle, and B2B commerce
• A cross-functional team focused on innovation and customer experience
• A dynamic environment where marketing directly shapes growth

What We Need

• An experienced marketing manager who can convert strategy into hands-on execution on digital platforms
• Someone fluent in SEO, PPC, and social media management and advertising
• Experience with paid ad campaigns within crypto, fintech and high risk industries
• A candidate with experience in website content maintenance (blogs, meta descriptions, titles)
• A strong communicator who works well with designers, sales, and product teams
• A professional who is proactive, trend-aware, and creative

What You Will DoSearch Engine Optimization (SEO)

• Manage on-page SEO including meta tags, descriptions, and content updates
• Use SEMrush, Ahrefs, and other tools to monitor rankings and identify opportunities
• Build domain authority through link-building and partnerships

Pay-Per-Click (PPC) and Paid Campaigns

• Plan and execute PPC campaigns on Google Ads, Bing, and programmatic platforms
• Manage budgets, bidding strategies, and A/B testing
• Optimize campaigns to maximize ROI

Social Media Advertising & Management

• Run paid campaigns on TikTok, Instagram, YouTube, Facebook, LinkedIn, and X
• Oversee organic social content calendars, posting, growth and engagement
• Translate overall company strategy and marketing plans into engaging social media content and web activity
• Track trends and adapt strategies for growth and visibility

Content & Copy

• Maintain and update blogs, landing pages, and other site content
• Write and refine marketing copy for ads, campaigns, and social posts
• Ensure brand voice consistency across all channels

Analytics & Reporting

• Monitor performance metrics across SEO, PPC, and social channels
• Build clear reports and dashboards for leadership
• Provide actionable recommendations for growth

What You Bring

• Proven experience running ads in high-risk industries and/or crypto, with a strong understanding of regulations and how to prevent ad account blocks and maintain long-term account health.
• Strong expertise in SEO (technical, on-page, off-page, and content optimization)
• Hands-on experience with domain authority building and link strategies
• Proven track record with PPC and paid social campaigns
• Confidence with SEO tools such as SEMrush, Ahrefs, Google Analytics, and Search Console
• Excellent copywriting skills for marketing purposes
• Ability to work independently while collaborating effectively with a remote team
• Fluent in English (written and spoken)
• Based in Europe, comfortable with remote work

Bonus If You Have

• Experience in crypto and/or luxury sectors
• A track record of scaling multi-channel ad campaigns with measurable ROI
• Fresh ideas from emerging platforms or digital trends
• Experience working on app-based marketing campaigns or promoting apps

About Instacoins Group

We help individuals and businesses buy, sell and manage crypto with ease, but we don’t stop there. Our services support luxury travel, global trade, and digital lifestyle experiences. We believe in connecting technology to everyday value, and we’re building tools to make that possible.

If you’re ready to bring your digital marketing skills to a team that values innovation, growth, and creativity, we’d love to hear from you.

Apply directly or send your CV to nerushadesilva@instacoins.com