Vice President Marketing

VP Marketing

Remote (UK) | Executive Leadership Team

We're partnering with a growing B2B SaaS company entering a pivotal stage of its growth journey.

The business has built a strong market position, a loyal customer base and a highly successful acquisition engine through the Microsoft ecosystem. With ambitions to scale significantly over the coming years, they're now looking for a VP Marketing to help drive the next phase of expansion.

This is not a traditional marketing leadership role.

The company is looking for someone who understands how AI is fundamentally changing software markets, buyer behaviour and go-to-market strategy. Someone who can leverage AI as a force multiplier across marketing, challenge conventional thinking and help build a modern, scalable growth engine.

The Opportunity

Today, a significant proportion of growth comes through Microsoft channels and marketplace-driven acquisition. The challenge is not awareness; it's creating stronger differentiation, expanding acquisition channels and ensuring the business continues to win in an increasingly crowded and AI-driven market.

Reporting directly to the CEO, you'll own the marketing function and play a key role in shaping company strategy, positioning and growth.

You'll be responsible for identifying where the business has the strongest right-to-win, refining market positioning, strengthening messaging and building predictable pipeline generation across multiple channels.

This role combines executive-level strategic ownership with hands-on execution.

The Role

• Lead the marketing function and manage a distributed international team
• Own marketing strategy, positioning, messaging and growth initiatives
• Conduct a full audit of existing marketing performance, channels and investments
• Build a scalable growth strategy aligned to company objectives
• Diversify acquisition beyond Microsoft ecosystem and marketplace channels
• Refine ICPs, customer segmentation and go-to-market priorities
• Own product marketing, competitive positioning and category differentiation
• Partner closely with Sales, Product and Customer Success to drive revenue growth
• Manage agency relationships and external marketing partners
• Own and optimise a significant paid media budget
• Use AI to improve content creation, campaign execution, analysis, research and operational efficiency
• Build repeatable AI-driven marketing workflows and operating processes
• Establish clear reporting around pipeline contribution, CAC, ROI and growth performance
• Create compelling content, narratives and messaging that resonate with enterprise buyers

What We're Looking For

• Proven experience leading marketing within a B2B SaaS business
• Track record helping scale software companies through periods of rapid growth
• Strong product marketing and positioning expertise
• Experience refining ICPs, messaging and go-to-market strategy
• Deep understanding of AI disruption within software markets
• Hands-on experience using AI tools such as ChatGPT, Claude and emerging AI platforms as part of daily workflows
• Ability to build AI-powered marketing systems rather than simply use AI for content generation
• Strong understanding of enterprise buying journeys and complex B2B sales cycles
• Experience working within large software ecosystems, ideally Microsoft
• Excellent copywriting and content development capabilities
• Strong commercial acumen and data-driven decision making
• High agency, entrepreneurial mindset and willingness to challenge assumptions
• Comfortable operating strategically whilst remaining close to execution

Why Join?

• Executive leadership role reporting directly to the CEO
• Opportunity to influence company strategy beyond marketing
• Own the next phase of growth for an established SaaS business
• Significant autonomy, visibility and decision-making authority
• Shape how AI is embedded across the company's entire go-to-market motion
• Work with a business targeting substantial growth over the coming years
• Build a modern AI-first marketing organisation from the ground up