Fractional Social + Content Lead

Location: North America–based, with coordination across ANZ

Reports To: Fractional CMO (Corey Ganzman)

Engagement Type: Fractional retainer (15–20 hrs/week)

Start Timing: ASAP

Compensation: Retainer-based ($3,500-4,000/month)

About the Role

Our client is seeking an experienced, hands-on Fractional Social + Content Lead to own execution across social and content for a niche, enterprise B2B business operating across the U.S. and ANZ.

This role supports long, relationship-led sales cycles and active growth motions already in flight, including U.S. account-based engagement, ANZ market entry, and early community and launch-style initiatives. This is not a campaign factory or demand funnel role. The focus is credibility, presence, and momentum in the places that matter.

You will work directly with leadership and subject-matter experts to turn intent, insight, and expertise into live, consistent, in-market execution across company and executive channels.

This is a senior individual contributor role. You are expected to run your lane end-to-end without hand-holding.

ResponsibilitiesSocial & Content Execution

• Own day-to-day social and content execution across corporate and executive channels.
• Shape and publish posts that reinforce credibility, insight, and relevance.
• Coordinate simple written, visual, and short-form video content as needed.
• Ensure content gets live consistently and reflects current priorities.

Event & Initiative Amplification

• Support launches, events, and key moments with pre-, during-, and post-activity content.
• Extend one-time moments into ongoing conversations and visibility.
• Align messaging with what leadership and sales are actively discussing in-market.

Account & Relationship Support

• Provide social and content air cover for priority U.S. accounts.
• Reinforce relationship-led selling through consistent narrative presence.
• Operate comfortably in long enterprise sales cycles where trust and signal matter more than volume.

Coordination & Feedback Loops

• Partner closely with a non-traditional PR firm to leverage higher-altitude content.
• Coordinate with an internal programs manager to ensure tight workflows and capture.
• Work directly with engaged executives to support amplification and thought leadership.
• Collaborate with ANZ-based coordination support to localize execution.
• Maintain a tight feedback loop between in-market activity and leadership conversations.

Qualifications

• 7+ years of experience in B2B social, content, or communications roles.
• Proven ability to execute hands-on in enterprise or relationship-driven environments.
• Strong judgment around tone, credibility, and narrative.
• Comfortable working directly with senior executives and SMEs.
• Able to operate independently in ambiguous, fast-moving environments.

Bonus:

• Experience in regulated, compliance-heavy, or conservative industries.

Not Required:

• Ownership of company-wide marketing strategy.
• Funnel or performance marketing specialization.
• Industry-specific AML or gaming experience.