Growth Marketing Executive

Location: Remote UK Hours: 37.5 per week Contract: Permanent Salary: £25,000 - £35,000 We’re looking for a Growth Marketing Specialist to help identify, test, and scale new marketing opportunities at speed. This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands-on execution to expand Twinkl’s impact in new and existing markets. You’ll work closely with cross-functional teams and have a direct impact on how we reach and engage our global audience. Key Responsibilities

• Identify and evaluate new growth opportunities: Research and assess emerging channels and strategies that align with Twinkl's target customers across various international markets
• Experiment fast: Plan, launch, and iterate tests to validate new marketing channels and tactics
• Performance analysis & reporting: Track key metrics, measure performance, and recommend next steps
• Leverage AI and new technologies to improve marketing processes, automate where possible, and stay ahead of the curve
• Stay on top of new tools, channels, innovations and marketing trends to bring fresh ideas into the team
• Collaborate with cross-functional teams (content, paid media, product, SEO) to maximise the impact of growth initiatives
• Own projects from end to end, maintaining speed, attention to detail, and a mindset of continual learning

Qualifications

• 1–3 years experience in growth marketing, digital marketing, or a related field
• Solid understanding of marketing fundamentals, customer growth and eager to explore new channels and tactics
• Highly competent with data-informed decision making - ability to extract key insights from available quantitative and qualitative analysis
• Familiarity with a range of marketing channels (e.g., paid social, search, partnerships, influencer marketing, affiliate, organic strategies)
• Entrepreneurial, self-motivated and comfortable working in a fast-paced, test-and-learn environment
• Comfortable experimenting with new tools and emerging technologies to enhance marketing efforts
• Experience with marketing analytics tools (e.g., GA4, Looker Studio, Tableau, Excel/Sheets)
• Adaptable and comfortable with change, always ready to pivot based on results
• Excellent communication skills and ability to present data-driven recommendations to stakeholders

Bonus Skills (not Required, But Beneficial)

• Experience with international marketing or launching into new markets
• Basic skills in content creation (e.g. social media, blog posts, landing pages, ad copy)
• Familiarity with low-code / no-code tools & platforms (e.g., Zapier, Webflow, Framer)

Benefits In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave