Growth Marketing Manager (Paid Search Focus)

Job description

Location: Remote (UK-based preferred)

Employment Type: Full-time or Freelance

Salary: Competitive, based on experience

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Why Unreasonable?

We’re a creative-first growth agency working with some of the UK’s most ambitious challenger brands.

We blend storytelling, strategy, and paid performance to help brands break through plateaus and unlock new chapters of growth.

We’re not chasing impressions—we’re chasing impact. That means brave creative, fast testing, and smart, data-backed scaling. Now we’re looking for someone to help us push further, faster.

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The Role: Paid Search Manager (Senior Exec → Manager)

You’ll be hands-on in launching, managing and scaling paid search across Google Ads (Search, Shopping, PMax) and YouTube—and you’ll know how to implement search-led campaigns on social platforms when it makes sense (TikTok Search Ads, Pinterest Search, Reddit Search, and Meta’s search placements).

This is about full-funnel growth: reporting, testing, spend pacing, KPI tracking and turning insight into action.

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What You’ll Be Doing

• Plan, execute, and optimise paid search across Google (Search, Shopping, PMax) and YouTube

• Implement search-style campaigns on social (TikTok/Pinterest/Reddit/Meta search placements) to sweep incremental intent

• Own KPIs across CAC, ROAS, AOV, CTR, retention and blended performance

• Build and run testing frameworks across keywords, audiences, creatives, landing paths and offers

• Manage daily/weekly spend pacing against broader growth targets and guard-rails

• Keep hygiene tight: feed health and GMC, naming conventions, UTMs, negatives, Consent Mode v2, enhanced/offline conversions, server-side where needed

• Pull and interpret reporting data to inform strategy and creative direction, then communicate clearly to internal and client teams

• Ensure accounts are structured, scalable and technically sound

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What We’re Looking For

• 2–5 years of hands-on paid search experience (Search, Shopping, PMax, YouTube)

• Confident across Google Ads, with a track record improving ROAS/CPA at real spend levels

• Comfortable deploying search-led campaigns on social platforms (TikTok, Pinterest, Reddit; Meta search placements)

• Strong reporting and analysis skills—you’re in the numbers daily and you can explain cause and effect

• Comfortable managing spend pacing and hitting key performance targets

• You understand creative performance as much as campaign structure, and you brief great copy/creatives when needed

• Highly organised, proactive, and able to operate in fast-moving environments

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Bonus Points

• Experience with TikTok Search Ads, Pinterest Search, Reddit Ads

• Familiarity with GA4, Looker Studio, Triple Whale, Northbeam

• Feed management chops and GMC troubleshooting

• Basic SQL/Python or server-side tagging experience

• Background in DTC, eComm, or fast-growing consumer brands

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Why You’ll Love It Here

• Work directly with a tight-knit team of ambitious marketers

• Exposure to a portfolio of high-growth brands

• Remote-first with flexibility built in

• Fast progression, high impact, no fluff

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How to Apply

Send your CV or LinkedIn to talent@unreasonable.agency

Include:

• The role you’re applying for

• 3 bullet points on why you’re a great fit

• Bonus: What’s the most unreasonable thing you’ve done in the last 12 months? (PG answers only, please 😉)