Legacy Marketing Lead

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A leading UK charity is looking for a Legacy Marketing Lead to take charge of its flagship Legacy Awareness Campaign and lead on partnerships with free Will services. This is a 12-month maternity cover contract with a focus on engaging supporters and driving growth in legacy giving across multiple media channels.

Key Responsibilities:

• Lead and deliver multichannel Legacy Awareness Campaigns across digital, TV, radio, and print.
• Develop innovative, data-informed marketing strategies that drive legacy income.
• Shape supporter journeys and optimise campaigns for engagement and conversion.
• Oversee free Will partnerships (e.g., with Farewill and National Free Wills Network).
• Collaborate with internal teams and external agencies to ensure campaign success.
• Monitor performance, stay informed of legacy trends, and maintain compliance.
• Manage budgets, brief agencies, and produce regular reports on campaign impact.

Skills and Experience Required:

• Strong project management skills, including budget oversight and stakeholder coordination.
• Excellent communication and copywriting abilities.
• Experience in multichannel marketing and campaign analysis.
• Strong problem-solving, innovation, and organisational skills.
• Ability to work independently and collaboratively within a complex organisation.
• Familiarity with legacy giving, charity campaigns, and relationship management.

Benefits Include:

• Fully remote working (UK or Ireland-based)
• 25 days annual leave plus bank holidays
• Matched pension contributions up to 7.5%
• Loan schemes (bike, tech, travel)
• Professional development and training
• Enhanced family, bereavement, and sickness leave
• Blue Light Card access and subsidised eye care

Please press apply to access the full job description and apply for this role.